{"id":75254,"date":"2016-06-26T10:38:04","date_gmt":"2016-06-26T09:38:04","guid":{"rendered":"http:\/\/www.smartinsights.com\/?post_type=guides&#038;p=75254"},"modified":"2019-03-14T11:48:13","modified_gmt":"2019-03-14T11:48:13","slug":"change-management-digital-transformation","status":"publish","type":"guides","link":"https:\/\/www.smartinsights.com\/guides\/change-management-digital-transformation\/","title":{"rendered":"Change management for digital transformation"},"content":{"rendered":"<h3>How will this guide help me and my business?<\/h3>\n<p>Our research shows that many businesses have not yet fully embraced the steps needed to respond to the opportunities and threats of the digital revolution which has\u00a0fundamentally\u00a0changed the ways customers interact with brands.<\/p>\n<p>Minor, incremental changes to marketing departments are not sufficient. A digital transformation programme\u00a0is required to accelerate the changes to people, process, skills and technology required to compete with the most advanced adopters of digital marketing.<\/p>\n<h3>Who is this guide for?<\/h3>\n<p>Our research also shows that many businesses are planning or active in Digital Transformation programmes. This guide is designed for marketing managers or C-level execs in larger organisations who want to boost their use of digital technologies to achieve more efficient and effective outcomes.<\/p>\n<p>This guide takes you through the essential actions to manage change and lead digital transformation projects through to a successful conclusion. It is designed for marketing managers or c-suite execs in larger organisations, which want to boost their use of digital technologies to achieve more efficient and effective outcomes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How will this guide help me and my business? Our research shows that many businesses have not yet fully embraced the steps needed to respond to the opportunities and threats of the digital revolution which has\u00a0fundamentally\u00a0changed the ways customers interact &hellip;..<\/p>\n","protected":false},"featured_media":129357,"template":"","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Change management for digital transformation | Smart Insights<\/title>\n<meta name=\"description\" content=\"Boost your use of digital technologies to achieve better outcomes with our guide, which includes actions to manage your digital transformation projects.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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