{"id":77442,"date":"2020-01-23T11:00:00","date_gmt":"2020-01-23T11:00:00","guid":{"rendered":"http:\/\/www.smartinsights.com\/?p=77442"},"modified":"2020-01-22T09:51:30","modified_gmt":"2020-01-22T09:51:30","slug":"learn-language-web-developer-speaking","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/search-engine-optimisation-seo\/seo-strategy\/learn-language-web-developer-speaking\/","title":{"rendered":"Learn the language your web developer is speaking"},"content":{"rendered":"

Get a handle on the jargon to understand technical SEO and get your site ranking higher.\u00a0<\/span><\/h2>\n

Does your web developer speak almost exclusively in jargon, with an occasional smattering of what sounds like Klingon? Do they use phrases like \u2018latent semantic indexing protocols\u2019 in everyday conversation? Do you find yourself listening with a glazed expression, nodding along as a stream of acronyms pass through your noggin and you ponder, \u2018<\/em>What does TTFB even mean?<\/em><\/a>\u2019.<\/em><\/p>\n

Like it or not, your web developer is a key player in your organisation and you need to communicate effectively to maximise your web presence.<\/p>\n

In the real world people often get their first impression of your business from your bricks-and-mortar premises. Similarly, your website delivers that first impression online and the way it\u2019s designed dictates if your business is perceived as an attractive high street boutique or a run-down bargain basement. The better you\u2019re able to communicate with your designer, the better site they\u2019ll deliver \u2013 and that\u2019s why it\u2019s crucial to learn the lingo!<\/p>\n

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Download our Free resource \u2013 Marketing jargon buster<\/strong><\/p>\n

Confused by marketing jargon? Don't know your PPC from your CMS? Get back on track by using our quick reference glossary of terms.<\/p>\n

Access the quick win<\/a><\/p>\n <\/div>\n <\/div>\n

Site Visibility<\/h3>\n

A big part of a web designer\u2019s job should be<\/em><\/strong> to make your website easy to find, ensuring that Google can quickly work out what the site is about and who it\u2019s relevant to. This is known as Search Engine Optimisation, or SEO<\/strong> \u2013 you\u2019ll almost certainly be familiar with the concept, but the SEO umbrella stretches over many topics.<\/p>\n

The basic idea is that people type a query (\u2018law firms Bristol\u2019, for example) into their favourite search engine (lets face it, probably Google). Google treats this query as a set of keywords<\/strong> which it tries to match with its database of web pages and then display the most relevant results: the pages Google calculates will most likely be able to answer the query.<\/p>\n

Google is always trying to find the most trustworthy answer to the queries typed into it and it can be tempting to build your website just to rank better on Google. Bad idea - to get some quick wins and get your site ranking higher, stop reading and watch this sweet slice of eye candy:<\/p>\n