I don't think these statistics can lay any claim on being moving. Least not in the sense old Georgie B intended. But any good plan to move your Ecommerce needle in the right direction needs to be based on a solid foundation of accurate online market forecast data<\/a>\u00a0for your sector. If you live in blissful ignorance of key stats relating to how people are using mobile devices or what social networks are driving the most revenue on e-commerce sites, then it will be all too easy to misallocate budgets and resources and end up with a sub-par plan that doesn't get the results you want. So take a look that these 37 crucial Ecommerce stats structured around all customer lifecycle touchpoints<\/a>\u00a0using our RACE planning system to make sure there is no key trend your plan has missed.<\/p>\n 1. Market potential<\/em>. E-commerce sales account for just 8% of total retail sales in the US and 14% in the UK - so still lots of room for growth! (Source: Census.gov<\/a>\u00a0and Office of National Statistics<\/a>).<\/p>\n 2. Market potential<\/em>. 53% of global internet users have made an online purchase in 2016- approx that's 1 billion<\/strong>. (Source: US Government<\/a>)<\/p>\n 3. Market potential<\/em>.\u00a0B2B eCommerce sales are expected to outgrow B2C sales<\/strong>, reaching\u00a06.7 trillion USD by 2020. (Source: CMS\u00a0connected<\/a>)<\/p>\n 4. Market potential<\/em>. Total average eCommerce spend per customer over the course of\u00a0the year is estimated to be $1,800 in the US and 1,600 in the UK. (Source: Statista<\/a>)<\/p>\n 5. Marketing Technology<\/em>. The availability of marketing tools for e-commerce has exploded - over 3,500 different types of MarTech on the market in 2016<\/strong>. (Source: Scott Brinker<\/a>)<\/p>\n 6. Consumer insight.<\/em> 40% of US males aged 18-34 say they would 'ideally buy everything online<\/strong>, compared to 33% of females in the same age bracket. (Source: DDB Worldwide<\/a>)<\/p>\n 7. Traffic sources<\/em>. The top 3 traffic sources driving sales for Ecommerce sites<\/a>\u00a0(last click) are Organic (22%), Email (20%) and CPC (19%). Display and social account for just 1 and 2% showing the importance of measuring these using attribution.\u00a0Source: Custora.<\/p>\n 8. Traffic sources<\/em>. 43% of e-commerce traffic comes from Google search (organic)<\/strong> and 26% \u00a0comes from Google Adwords<\/strong>. (Source: Wolfgang digital<\/a>)<\/p>\n 9. SEO<\/em>.\u00a01 in 5 searches on US android\u00a0mobile app are voice searches<\/strong> - Does your e-commerce SEO strategy reflect this? (Source: Google<\/a>)<\/p>\n 10. Social media<\/em>. 55% of US Pinterest users use it for finding products<\/strong>\u00a0(Source: KPCB Internet\u00a0Trends<\/a>)<\/p>\n 11. Online behaviour<\/em>. 39% of people will stop engaging with a website if it takes too long<\/strong>\u00a0to\u00a0load<\/strong> (Source: Adobe<\/a>)<\/p>\n 12. Online behaviour<\/em>. 38% of people will leave a website if they find the layout unattractive<\/strong>. (Source:\u00a0Adobe<\/a>)<\/p>\n 13.\u00a0<\/strong>Online behaviour<\/em>.\u00a0400 pixels from the left edge is the area of desktop site viewing which gets the most viewing time<\/strong> according to eye tracking surveys. (Source: Nielson Norman Group<\/a>)<\/p>\n 14. Marketing Automation<\/em>. 49% of high performing marketing teams are using predictive analytics<\/strong> to inform their approach to the customer journey. (Source: Salesforce State of Marketing research<\/a>)<\/p>\n 15. Multichannel behaviour<\/em>. 81% of shoppers research their product online<\/strong> before purchasing (Source: GE Shopper research study<\/a>)<\/p>\n 16. Multichannel behaviour<\/em>. Only 11% of users access the Internet via desktop only<\/strong> - almost all users are using multiple devices (Source: comScore<\/a>)<\/p>\n 17. Consumer insight<\/em>. 61% of high performing marketing are actively mapping the customer journey<\/strong>, compared to 22% of averagely performing teams and 6% of underperforming teams<\/em>.\u00a0(Source: Salesforce Research<\/a>)<\/p>\n See our Persona toolkit for the best techniques for mapping the customer journey<\/a>.<\/p>\n 18. Consumer insight<\/em>.\u00a0Mobile sessions accounted for 59% of all sessions<\/strong> by device on eCommerce sites, but these mobile browsers made up just 38% of revenue<\/strong> (Source: Wolfgang digital<\/a>)<\/p>\n 19. 70% of eCommerce site users rank the ability to zoom in<\/strong> on product images among their top priorities for deciding on <\/strong>purchase. (Source: UPS<\/a>)<\/p>\n 20. Online behaviour<\/em>. Referrals from Instagram spend the longest time on eCommerce sites, with an average session duration of 192 seconds - almost double Facebook and Triple Pinterest (source: YOTPO - Ecommerce traffic sources<\/a>)<\/p>\n 21. Lifecycle email strategy<\/em>. 58% of the Top 1000 US online retailers send welcome emails<\/strong>. Why not more? (source: Internet retailer<\/a>)<\/p>\n 22. CRO<\/em>. Average e-commerce conversion rates<\/a> vary from 3 to 4%. (Source:\u00a0Monetate<\/a>)<\/p>\n 23. CRO<\/em>. Conversion rates on smartphone (1.5% average) are one third of those of desktop (4.4%). (Source:\u00a0Monetate<\/a>)<\/p>\n 24. US e-commerce sales reached $396 billion in 2016<\/strong> - and are predicted to grow to a massive 684 billion by 2020<\/strong>. (Source: Statista - e-commerce sales forecast<\/a>)<\/p>\n 25. China's eCommerce growth will massively outstrip the US<\/strong>, with $1 trillion in eCommerce revenue in 2016, growing to 2 trillion by 2019. (Source: Atlas<\/a>)<\/p>\n 26.\u00a0Multichannel behaviour<\/em>.\u00a085% of customers start a purchase on one device<\/strong> and finish<\/strong> it on another<\/strong>. (source: Google - How digital connects shoppers to local stores<\/a>)<\/p>\n 27. CRO<\/em>. 44% will abandon their shopping card<\/strong> if the shipping cost is too high or if there are unexpected additional charges<\/strong>. (Source: Receiptful<\/a>)<\/p>\n 28. CRO<\/em>. An Inconvenient returns policy deters 80%<\/strong> of shoppers (Source: comScore<\/a>)<\/p>\n 29. CRO<\/em>. 78% of internet users are concerned about sites they sign up with selling their data - make sure you make it clear you don't (or make it clear why if you do). Source: A<\/a>ltimeter Group - online trust report<\/a>.<\/p>\n 30. CRO<\/em>. Apple users are the most valuable online shoppers<\/strong>, with an average order value of $228, compared to $187 for a windows PC. (source: Statista<\/a>)<\/p>\n 31. Social commerce<\/em>. 31% of Chinese WeChat users made a purchase through WeChat in 2016\u00a0<\/strong>- Double the rate of 2015. China is leading the way with the Chatbot revolution (Source:\u00a0McKinsey\u2019s 2016 China Digital Consumer Survey Report<\/a>)<\/p>\n 32. Customer loyalty<\/em>. It's 7 times more expensive to get a new customer than retain an existing one<\/strong>. (Source: Invesp<\/a>)<\/p>\n 33. Average Order value (AOV<\/em>). AOV for repeat customers is twice as high as for <\/strong>first-time customers (Source: McKinsey<\/a>)<\/p>\n 34. \u00a0Multichannel behaviour<\/em>.\u00a0Multi-channel shoppers spend 3 times<\/strong> more than single-channel\u00a0shoppers. (Source: Euro IT group - Ecommerce trends<\/a>)<\/p>\n 35. CSAT<\/em>. 89% of shoppers have stopped buying from online store because of bad customer service<\/strong> (Source: RightNow<\/a>)<\/p>\n 36. Consumer reviews<\/em>.\u00a075% of reviews<\/strong> on eCommerce sites give the full 5 stars<\/strong> (Source: YOTPO<\/a>)<\/p>\n 37. Delivery and returns<\/em>. 92% of US customers would consider delivery within 2 days to be 'fast delivery', but only 18% would consider delivery within 5-7 days as fast. (Source: Criteo ecommerce outlook<\/a>)<\/p>\n![\"Customer](\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2016\/10\/Customer-lifecycle-framework-ecommerce-marketing-700x413.png\")
<\/a><\/p>\nPlan - create a long-term roadmap for growth based on the opportunity<\/h3>\n
Reach your audience - increase site visits, build awareness<\/h3>\n
Act - encourage interaction with product information and basket adds\u00a0and email subs<\/h3>\n
Convert - achieve sale online or offline<\/h3>\n
Engage - build loyalty and sales from customers<\/h3>\n
![Statista<\/a>)<\/p>\n5. Marketing Technology<\/em>. The availability of marketing tools for e-commerce has exploded - over 3,500 different types of MarTech on the market in 2016<\/strong>. (Source: Scott Brinker<\/a>)<\/p>\n6. Consumer insight.<\/em> 40% of US males aged 18-34 say they would 'ideally buy everything online<\/strong>, compared to 33% of females in the same age bracket. (Source: DDB Worldwide<\/a>)<\/p>\nReach your audience - increase site visits, build awareness<\/h3>\n7. Traffic sources<\/em>. The top 3 traffic sources driving sales for Ecommerce sites<\/a>\u00a0(last click) are Organic (22%), Email (20%) and CPC (19%). Display and social account for just 1 and 2% showing the importance of measuring these using attribution.\u00a0Source: Custora.<\/p>\n8. Traffic sources<\/em>. 43% of e-commerce traffic comes from Google search (organic)<\/strong> and 26% \u00a0comes from Google Adwords<\/strong>. (Source: Wolfgang digital<\/a>)<\/p>\n9. SEO<\/em>.\u00a01 in 5 searches on US android\u00a0mobile app are voice searches<\/strong> - Does your e-commerce SEO strategy reflect this? (Source: Google<\/a>)<\/p>\n10. Social media<\/em>. 55% of US Pinterest users use it for finding products<\/strong>\u00a0(Source: KPCB Internet\u00a0Trends<\/a>)<\/p>\nAct - encourage interaction with product information and basket adds\u00a0and email subs<\/h3>\n11. Online behaviour<\/em>. 39% of people will stop engaging with a website if it takes too long<\/strong>\u00a0to\u00a0load<\/strong> (Source: Adobe<\/a>)<\/p>\n12. Online behaviour<\/em>. 38% of people will leave a website if they find the layout unattractive<\/strong>. (Source:\u00a0Adobe<\/a>)<\/p>\n13.\u00a0<\/strong>Online behaviour<\/em>.\u00a0400 pixels from the left edge is the area of desktop site viewing which gets the most viewing time<\/strong> according to eye tracking surveys. (Source: Nielson Norman Group<\/a>)<\/p>\n14. Marketing Automation<\/em>. 49% of high performing marketing teams are using predictive analytics<\/strong> to inform their approach to the customer journey. (Source: Salesforce State of Marketing research<\/a>)<\/p>\n15. Multichannel behaviour<\/em>. 81% of shoppers research their product online<\/strong> before purchasing (Source: GE Shopper research study<\/a>)<\/p>\n16. Multichannel behaviour<\/em>. Only 11% of users access the Internet via desktop only<\/strong> - almost all users are using multiple devices (Source: comScore<\/a>)<\/p>\n17. Consumer insight<\/em>. 61% of high performing marketing are actively mapping the customer journey<\/strong>, compared to 22% of averagely performing teams and 6% of underperforming teams<\/em>.\u00a0(Source: Salesforce Research<\/a>)<\/p>\nSee our Persona toolkit for the best techniques for mapping the customer journey<\/a>.<\/p>\n18. Consumer insight<\/em>.\u00a0Mobile sessions accounted for 59% of all sessions<\/strong> by device on eCommerce sites, but these mobile browsers made up just 38% of revenue<\/strong> (Source: Wolfgang digital<\/a>)<\/p>\n19. 70% of eCommerce site users rank the ability to zoom in<\/strong> on product images among their top priorities for deciding on <\/strong>purchase. (Source: UPS<\/a>)<\/p>\n20. Online behaviour<\/em>. Referrals from Instagram spend the longest time on eCommerce sites, with an average session duration of 192 seconds - almost double Facebook and Triple Pinterest (source: YOTPO - Ecommerce traffic sources<\/a>)<\/p>\n21. Lifecycle email strategy<\/em>. 58% of the Top 1000 US online retailers send welcome emails<\/strong>. Why not more? (source: Internet retailer<\/a>)<\/p>\nConvert - achieve sale online or offline<\/h3>\n22. CRO<\/em>. Average e-commerce conversion rates<\/a> vary from 3 to 4%. (Source:\u00a0Monetate<\/a>)<\/p>\n23. CRO<\/em>. Conversion rates on smartphone (1.5% average) are one third of those of desktop (4.4%). (Source:\u00a0Monetate<\/a>)<\/p>\n24. US e-commerce sales reached $396 billion in 2016<\/strong> - and are predicted to grow to a massive 684 billion by 2020<\/strong>. (Source: Statista - e-commerce sales forecast<\/a>)<\/p>\n25. China's eCommerce growth will massively outstrip the US<\/strong>, with $1 trillion in eCommerce revenue in 2016, growing to 2 trillion by 2019. (Source: Atlas<\/a>)<\/p>\n26.\u00a0Multichannel behaviour<\/em>.\u00a085% of customers start a purchase on one device<\/strong> and finish<\/strong> it on another<\/strong>. (source: Google - How digital connects shoppers to local stores<\/a>)<\/p>\n27. CRO<\/em>. 44% will abandon their shopping card<\/strong> if the shipping cost is too high or if there are unexpected additional charges<\/strong>. (Source: Receiptful<\/a>)<\/p>\n28. CRO<\/em>. An Inconvenient returns policy deters 80%<\/strong> of shoppers (Source: comScore<\/a>)<\/p>\n29. CRO<\/em>. 78% of internet users are concerned about sites they sign up with selling their data - make sure you make it clear you don't (or make it clear why if you do). Source: A<\/a>ltimeter Group - online trust report<\/a>.<\/p>\n30. CRO<\/em>. Apple users are the most valuable online shoppers<\/strong>, with an average order value of $228, compared to $187 for a windows PC. (source: Statista<\/a>)<\/p>\n31. Social commerce<\/em>. 31% of Chinese WeChat users made a purchase through WeChat in 2016\u00a0<\/strong>- Double the rate of 2015. China is leading the way with the Chatbot revolution (Source:\u00a0McKinsey\u2019s 2016 China Digital Consumer Survey Report<\/a>)<\/p>\nEngage - build loyalty and sales from customers<\/h3>\n32. Customer loyalty<\/em>. It's 7 times more expensive to get a new customer than retain an existing one<\/strong>. (Source: Invesp<\/a>)<\/p>\n33. Average Order value (AOV<\/em>). AOV for repeat customers is twice as high as for <\/strong>first-time customers (Source: McKinsey<\/a>)<\/p>\n34. \u00a0Multichannel behaviour<\/em>.\u00a0Multi-channel shoppers spend 3 times<\/strong> more than single-channel\u00a0shoppers. (Source: Euro IT group - Ecommerce trends<\/a>)<\/p>\n35. CSAT<\/em>. 89% of shoppers have stopped buying from online store because of bad customer service<\/strong> (Source: RightNow<\/a>)<\/p>\n36. Consumer reviews<\/em>.\u00a075% of reviews<\/strong> on eCommerce sites give the full 5 stars<\/strong> (Source: YOTPO<\/a>)<\/p>\n37. Delivery and returns<\/em>. 92% of US customers would consider delivery within 2 days to be 'fast delivery', but only 18% would consider delivery within 5-7 days as fast. (Source: Criteo ecommerce outlook<\/a>)<\/p>\n38. Delivery and returns<\/a><\/span>. 30% of products bought online are returned\u00a0<\/strong>- and users expect this process to be easy! (Source: Invesp)<\/p>\n <\/p>\n <\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":"A Smorgasbord of cutting-edge e-commerce stats\u00a0to benchmark your business against ‘It is the mark of a truly intelligent person to be moved by statistics’ – George Bernard Shaw. I don’t think these statistics can lay any claim on being moving. …..<\/p>\n","protected":false},"author":137918,"featured_media":78856,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"categories":[393],"tags":[1315],"acf":[],"yoast_head":"\n37 indispensable E-commerce stats for 2017<\/title>\n<meta name=\"description\" content=\"38 Indispensable E-commerce stats to inform your 2017 multichannel sales strategy A Smorgasbord of cutting-edge e-commerce stats\u00a0to benchmark your business against 'It is the mark of a truly intelligent person to be moved by statistics'.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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