{"id":7931,"date":"2011-09-14T21:14:46","date_gmt":"2011-09-14T21:14:46","guid":{"rendered":"http:\/\/www.smartinsights.com\/?p=6824"},"modified":"2011-11-20T11:31:16","modified_gmt":"2011-11-20T11:31:16","slug":"infographic-the-roi-of-social-media","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/social-media-marketing\/social-media-optimisation\/infographic-the-roi-of-social-media\/","title":{"rendered":"Infographic: The ROI of social media"},"content":{"rendered":"<p>How are you measuring the success of social media? This question remains contentious to say the least. This infographic shares some insight into just how the \"R\" in ROI can be\u00a0interpreted. We hope it helps!<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2011\/09\/the_roi_of_social_media_mdg_advertising_infographic.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6825 aligncenter\" title=\"the_roi_of_social_media\" src=\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2011\/09\/the_roi_of_social_media_mdg_advertising_infographic-e1316034685583.png\" alt=\"\" width=\"336\" height=\"1349\" \/><\/a><\/p>\n<p>We also have a post from earlier in year on the <a href=\"http:\/\/www.smartinsights.com\/social-media-marketing-alerts\/challenge-social-media-today\/\">goals and challenges of social media marketing<\/a> which may also help you in defining the best way to group objectives for social media.<\/p>\n<p>If you haven't seen this Altimeter report, then take a look, it's the best free in-depth report on creating a framework for developing a social media ROI measurement system.<\/p>\n<div id=\"__ss_8819256\" style=\"width: 477px;\"><strong style=\"display: block; margin: 12px 0 4px;\"><a title=\"A Framework for Social Analytics\" href=\"http:\/\/www.slideshare.net\/setlinger\/altimeter-social-analytics081011final\" target=\"_blank\">A Framework for Social Analytics<\/a><\/strong> <iframe loading=\"lazy\" src=\"http:\/\/www.slideshare.net\/slideshow\/embed_code\/8819256\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" width=\"477\" height=\"510\"><\/iframe><\/div>\n","protected":false},"excerpt":{"rendered":"<p>How are you measuring the success of social media? This question remains contentious to say the least. This infographic shares some insight into just how the &#8220;R&#8221; in ROI can be\u00a0interpreted. We hope it helps! We also have a post &hellip;..<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"categories":[368],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Infographic: The ROI of social media | Smart Insights<\/title>\n<meta name=\"description\" content=\"Infographic: The ROI of social media How are you measuring the success of social media? This question remains contentious to say the least. This infographic shares some insight into just how.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/social-media-marketing\/social-media-optimisation\/infographic-the-roi-of-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Infographic: The ROI of social media | Smart Insights\" \/>\n<meta property=\"og:description\" content=\"Infographic: The ROI of social media How are you measuring the success of social media? This question remains contentious to say the least. This infographic shares some insight into just how.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartinsights.com\/social-media-marketing\/social-media-optimisation\/infographic-the-roi-of-social-media\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartinsights\" \/>\n<meta property=\"article:published_time\" content=\"2011-09-14T21:14:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2011-11-20T11:31:16+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2011\/09\/the_roi_of_social_media_mdg_advertising_infographic-e1316034685583.png\" \/>\n<meta name=\"author\" content=\"Danyl Bosomworth\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:site\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Danyl Bosomworth\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smartinsights.com\/social-media-marketing\/social-media-optimisation\/infographic-the-roi-of-social-media\/\",\"url\":\"https:\/\/www.smartinsights.com\/social-media-marketing\/social-media-optimisation\/infographic-the-roi-of-social-media\/\",\"name\":\"Infographic: The ROI of social media | Smart Insights\",\"isPartOf\":{\"@id\":\"https:\/\/www.smartinsights.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.smartinsights.com\/social-media-marketing\/social-media-optimisation\/infographic-the-roi-of-social-media\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.smartinsights.com\/social-media-marketing\/social-media-optimisation\/infographic-the-roi-of-social-media\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2011\/09\/the_roi_of_social_media_mdg_advertising_infographic-e1316034685583.png\",\"datePublished\":\"2011-09-14T21:14:46+00:00\",\"dateModified\":\"2011-11-20T11:31:16+00:00\",\"author\":{\"@id\":\"https:\/\/www.smartinsights.com\/#\/schema\/person\/903dbb4b22b9b55cff274426e5934754\"},\"description\":\"Infographic: The ROI of social media How are you measuring the success of social media? 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