{"id":79375,"date":"2016-10-25T10:46:35","date_gmt":"2016-10-25T09:46:35","guid":{"rendered":"http:\/\/www.smartinsights.com\/?post_type=guides&#038;p=79375"},"modified":"2023-10-02T12:11:15","modified_gmt":"2023-10-02T11:11:15","slug":"marketing-technology-media-innovation-guide","status":"publish","type":"guides","link":"https:\/\/www.smartinsights.com\/guides\/marketing-technology-media-innovation-guide\/","title":{"rendered":"Marketing technology and media innovation guide"},"content":{"rendered":"<h3>How will this guide help me and my business?<\/h3>\n<p>Do you know all the latest marketing technology innovations available?<\/p>\n<p>This guide outlines the most important new technologies marketers should consider when planning for future investment in customer-facing marketing experiences and communications to encourage brand engagement and purchase. From Artificial Intelligence, to Machine Learning and Augmented Reality, this guide goes through ideas of how you could apply these tools to better connect with your audience.<\/p>\n<p>At the start of the guide, we also explain different planning techniques that will help you take the right strategic decisions\u00a0when evaluating new technology investments.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How will this guide help me and my business? Do you know all the latest marketing technology innovations available? This guide outlines the most important new technologies marketers should consider when planning for future investment in customer-facing marketing experiences and &hellip;..<\/p>\n","protected":false},"featured_media":121470,"template":"","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing technology and media innovations guide | Smart Insights<\/title>\n<meta name=\"description\" content=\"Discover the latest marketing technology innovations that you should consider when planning for future marketing investment.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/guides\/marketing-technology-media-innovation-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing technology and media innovations guide | Smart Insights\" \/>\n<meta property=\"og:description\" content=\"Discover the latest marketing technology innovations that you should consider when planning for future marketing investment.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartinsights.com\/guides\/marketing-technology-media-innovation-guide\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartinsights\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-02T11:11:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2016\/10\/marketing-tech-and-innovation.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"595\" \/>\n\t<meta property=\"og:image:height\" content=\"839\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/marketing-technology-media-innovation-guide\/\",\"url\":\"https:\/\/www.smartinsights.com\/guides\/marketing-technology-media-innovation-guide\/\",\"name\":\"Marketing technology and media innovations guide | Smart Insights\",\"isPartOf\":{\"@id\":\"https:\/\/www.smartinsights.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/marketing-technology-media-innovation-guide\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/marketing-technology-media-innovation-guide\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2016\/10\/marketing-tech-and-innovation.jpg\",\"datePublished\":\"2016-10-25T09:46:35+00:00\",\"dateModified\":\"2023-10-02T11:11:15+00:00\",\"description\":\"Discover the latest marketing technology innovations that you should consider when planning for future marketing investment.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/marketing-technology-media-innovation-guide\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.smartinsights.com\/guides\/marketing-technology-media-innovation-guide\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/marketing-technology-media-innovation-guide\/#primaryimage\",\"url\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2016\/10\/marketing-tech-and-innovation.jpg\",\"contentUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2016\/10\/marketing-tech-and-innovation.jpg\",\"width\":595,\"height\":839},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/marketing-technology-media-innovation-guide\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.smartinsights.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Guides\",\"item\":\"https:\/\/www.smartinsights.com\/guides\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Marketing technology and media innovation guide\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.smartinsights.com\/#website\",\"url\":\"https:\/\/www.smartinsights.com\/\",\"name\":\"Smart Insights\",\"description\":\"Digital Marketing &gt; The Marketing Strategy Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.smartinsights.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing technology and media innovations guide | Smart Insights","description":"Discover the latest marketing technology innovations that you should consider when planning for future marketing investment.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.smartinsights.com\/guides\/marketing-technology-media-innovation-guide\/","og_locale":"en_US","og_type":"article","og_title":"Marketing technology and media innovations guide | Smart Insights","og_description":"Discover the latest marketing technology innovations that you should consider when planning for future marketing investment.","og_url":"https:\/\/www.smartinsights.com\/guides\/marketing-technology-media-innovation-guide\/","og_site_name":"Smart Insights","article_publisher":"https:\/\/www.facebook.com\/smartinsights","article_modified_time":"2023-10-02T11:11:15+00:00","og_image":[{"width":595,"height":839,"url":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2016\/10\/marketing-tech-and-innovation.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@smartinsights","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.smartinsights.com\/guides\/marketing-technology-media-innovation-guide\/","url":"https:\/\/www.smartinsights.com\/guides\/marketing-technology-media-innovation-guide\/","name":"Marketing technology and media innovations guide | Smart Insights","isPartOf":{"@id":"https:\/\/www.smartinsights.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.smartinsights.com\/guides\/marketing-technology-media-innovation-guide\/#primaryimage"},"image":{"@id":"https:\/\/www.smartinsights.com\/guides\/marketing-technology-media-innovation-guide\/#primaryimage"},"thumbnailUrl":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2016\/10\/marketing-tech-and-innovation.jpg","datePublished":"2016-10-25T09:46:35+00:00","dateModified":"2023-10-02T11:11:15+00:00","description":"Discover the latest marketing technology innovations that you should consider when planning for future marketing investment.","breadcrumb":{"@id":"https:\/\/www.smartinsights.com\/guides\/marketing-technology-media-innovation-guide\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.smartinsights.com\/guides\/marketing-technology-media-innovation-guide\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.smartinsights.com\/guides\/marketing-technology-media-innovation-guide\/#primaryimage","url":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2016\/10\/marketing-tech-and-innovation.jpg","contentUrl":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2016\/10\/marketing-tech-and-innovation.jpg","width":595,"height":839},{"@type":"BreadcrumbList","@id":"https:\/\/www.smartinsights.com\/guides\/marketing-technology-media-innovation-guide\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.smartinsights.com\/"},{"@type":"ListItem","position":2,"name":"Guides","item":"https:\/\/www.smartinsights.com\/guides\/"},{"@type":"ListItem","position":3,"name":"Marketing technology and media innovation guide"}]},{"@type":"WebSite","@id":"https:\/\/www.smartinsights.com\/#website","url":"https:\/\/www.smartinsights.com\/","name":"Smart Insights","description":"Digital Marketing &gt; The Marketing Strategy Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.smartinsights.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/guides\/79375"}],"collection":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/guides"}],"about":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/types\/guides"}],"version-history":[{"count":11,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/guides\/79375\/revisions"}],"predecessor-version":[{"id":167097,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/guides\/79375\/revisions\/167097"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/media\/121470"}],"wp:attachment":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/media?parent=79375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}