{"id":79857,"date":"2016-11-03T09:44:05","date_gmt":"2016-11-03T09:44:05","guid":{"rendered":"http:\/\/www.smartinsights.com\/?post_type=guides&#038;p=79857"},"modified":"2019-07-11T08:11:24","modified_gmt":"2019-07-11T07:11:24","slug":"sales-marketing-integration-guide","status":"publish","type":"guides","link":"https:\/\/www.smartinsights.com\/guides\/sales-marketing-integration-guide\/","title":{"rendered":"Sales and marketing integration guide"},"content":{"rendered":"<h3>About this guide<\/h3>\n<p>This guide will give you practical recommendations, based on real-world examples, showing how to get your sales and marketing teams working together more effectively. It covers best practices for processes, systems and cultural issues that you need to manage, with a focus on business-to-business organisations.<\/p>\n<h3>Guide structure<\/h3>\n<p>The informative, but practical and actionable 32 page guide covers the following:<\/p>\n<ul>\n<li>The common challenges of sales and marketing integration<\/li>\n<li>Aligning sales and marketing objectives and plans<\/li>\n<li>Advice on sales enablement<\/li>\n<li>Building an effective lead generation program<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>About this guide This guide will give you practical recommendations, based on real-world examples, showing how to get your sales and marketing teams working together more effectively. It covers best practices for processes, systems and cultural issues that you need &hellip;..<\/p>\n","protected":false},"featured_media":128588,"template":"","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sales and marketing integration guide | Smart Insights<\/title>\n<meta name=\"description\" content=\"Folow these practical recommendations, based on real-world examples, to see how to get your sales and marketing teams working together more effectively.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/guides\/sales-marketing-integration-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sales and marketing integration guide | Smart Insights\" \/>\n<meta property=\"og:description\" content=\"Folow these practical recommendations, based on real-world examples, to see how to get your sales and marketing teams working together more effectively.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartinsights.com\/guides\/sales-marketing-integration-guide\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartinsights\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-11T07:11:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2016\/11\/Integration-guide.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"595\" \/>\n\t<meta property=\"og:image:height\" content=\"839\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@smartinsights\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/sales-marketing-integration-guide\/\",\"url\":\"https:\/\/www.smartinsights.com\/guides\/sales-marketing-integration-guide\/\",\"name\":\"Sales and marketing integration guide | Smart Insights\",\"isPartOf\":{\"@id\":\"https:\/\/www.smartinsights.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/sales-marketing-integration-guide\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/sales-marketing-integration-guide\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2016\/11\/Integration-guide.jpg\",\"datePublished\":\"2016-11-03T09:44:05+00:00\",\"dateModified\":\"2019-07-11T07:11:24+00:00\",\"description\":\"Folow these practical recommendations, based on real-world examples, to see how to get your sales and marketing teams working together more effectively.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/sales-marketing-integration-guide\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.smartinsights.com\/guides\/sales-marketing-integration-guide\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/sales-marketing-integration-guide\/#primaryimage\",\"url\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2016\/11\/Integration-guide.jpg\",\"contentUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2016\/11\/Integration-guide.jpg\",\"width\":595,\"height\":839,\"caption\":\"Integration-guide\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/sales-marketing-integration-guide\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.smartinsights.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Guides\",\"item\":\"https:\/\/www.smartinsights.com\/guides\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Sales and marketing integration guide\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.smartinsights.com\/#website\",\"url\":\"https:\/\/www.smartinsights.com\/\",\"name\":\"Smart Insights\",\"description\":\"Digital Marketing &gt; The Marketing Strategy Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.smartinsights.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sales and marketing integration guide | Smart Insights","description":"Folow these practical recommendations, based on real-world examples, to see how to get your sales and marketing teams working together more effectively.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.smartinsights.com\/guides\/sales-marketing-integration-guide\/","og_locale":"en_US","og_type":"article","og_title":"Sales and marketing integration guide | Smart Insights","og_description":"Folow these practical recommendations, based on real-world examples, to see how to get your sales and marketing teams working together more effectively.","og_url":"https:\/\/www.smartinsights.com\/guides\/sales-marketing-integration-guide\/","og_site_name":"Smart Insights","article_publisher":"https:\/\/www.facebook.com\/smartinsights","article_modified_time":"2019-07-11T07:11:24+00:00","og_image":[{"width":595,"height":839,"url":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2016\/11\/Integration-guide.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@smartinsights","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.smartinsights.com\/guides\/sales-marketing-integration-guide\/","url":"https:\/\/www.smartinsights.com\/guides\/sales-marketing-integration-guide\/","name":"Sales and marketing integration guide | Smart Insights","isPartOf":{"@id":"https:\/\/www.smartinsights.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.smartinsights.com\/guides\/sales-marketing-integration-guide\/#primaryimage"},"image":{"@id":"https:\/\/www.smartinsights.com\/guides\/sales-marketing-integration-guide\/#primaryimage"},"thumbnailUrl":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2016\/11\/Integration-guide.jpg","datePublished":"2016-11-03T09:44:05+00:00","dateModified":"2019-07-11T07:11:24+00:00","description":"Folow these practical recommendations, based on real-world examples, to see how to get your sales and marketing teams working together more effectively.","breadcrumb":{"@id":"https:\/\/www.smartinsights.com\/guides\/sales-marketing-integration-guide\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.smartinsights.com\/guides\/sales-marketing-integration-guide\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.smartinsights.com\/guides\/sales-marketing-integration-guide\/#primaryimage","url":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2016\/11\/Integration-guide.jpg","contentUrl":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2016\/11\/Integration-guide.jpg","width":595,"height":839,"caption":"Integration-guide"},{"@type":"BreadcrumbList","@id":"https:\/\/www.smartinsights.com\/guides\/sales-marketing-integration-guide\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.smartinsights.com\/"},{"@type":"ListItem","position":2,"name":"Guides","item":"https:\/\/www.smartinsights.com\/guides\/"},{"@type":"ListItem","position":3,"name":"Sales and marketing integration guide"}]},{"@type":"WebSite","@id":"https:\/\/www.smartinsights.com\/#website","url":"https:\/\/www.smartinsights.com\/","name":"Smart Insights","description":"Digital Marketing &gt; The Marketing Strategy Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.smartinsights.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/guides\/79857"}],"collection":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/guides"}],"about":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/types\/guides"}],"version-history":[{"count":8,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/guides\/79857\/revisions"}],"predecessor-version":[{"id":133242,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/guides\/79857\/revisions\/133242"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/media\/128588"}],"wp:attachment":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/media?parent=79857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}