{"id":80674,"date":"2016-11-21T15:00:32","date_gmt":"2016-11-21T15:00:32","guid":{"rendered":"http:\/\/www.smartinsights.com\/?post_type=guides&#038;p=80674"},"modified":"2023-02-24T11:58:34","modified_gmt":"2023-02-24T11:58:34","slug":"e-commerce-statistics-benchmark","status":"publish","type":"guides","link":"https:\/\/www.smartinsights.com\/guides\/e-commerce-statistics-benchmark\/","title":{"rendered":"E-commerce statistics benchmark"},"content":{"rendered":"<h3>Who is this statistics compilation for?<\/h3>\n<p>This guide is for anyone who works in e-commerce marketing who needs to review the latest customer adoption research and statistics or conversion rates to compare their performance or set targets for plans.<\/p>\n<h3>What statistics does the compilation include?<\/h3>\n<p>To make it quick to find the relevant statistics we have added e-commerce statistics throughout our online adoption guide (slides 59-65). This resource is structured around the RACE Planning Framework for engaging customers through different touchpoints of developing a relationship. It covers these benchmarks:<\/p>\n<h4>Reach<\/h4>\n<ul>\n<li><strong>Media mix:<\/strong>\u00a0Percentage of investment in different types of paid, owned and earned media and referrer mix in different sectors.<\/li>\n<li><strong>Display media:\u00a0<\/strong>Benchmarks of cost and quality<\/li>\n<li><strong>Search engine marketing:<\/strong>\u00a0SEO and Google Ads click-through rates depending on position in the Search Engine Results Pages (SERPs). Investment in different ad formats.<\/li>\n<\/ul>\n<h4>Act<\/h4>\n<ul>\n<li><strong>Site engagement:<\/strong>\u00a0Engagement with site on initial visit using bounce rate, dwell time and pages per visit metrics.<\/li>\n<li><strong>Lead generation benchmarks:<\/strong>\u00a0Review conversion to lead and lead quality.<\/li>\n<\/ul>\n<h4>Convert<\/h4>\n<ul>\n<li><strong>Mobile platforms:<\/strong>\u00a0Smartphone and tablet conversion compared to desktop.<\/li>\n<li><strong>Channel:<\/strong>\u00a0Variations in conversion for different media in reach.<\/li>\n<li><strong>Category:<\/strong>\u00a0How conversion varies by different country.<\/li>\n<\/ul>\n<h4>Engage<\/h4>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Social media marketing:<\/strong>\u00a0Engagement of brands with their audiences in social media, power of influencers. Paid social spend by format.<\/li>\n<li><strong>Email marketing:<\/strong>\u00a0Response and engagement rates with email \u2013 delivery, open rate and click-through rate.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Who is this statistics compilation for? This guide is for anyone who works in e-commerce marketing who needs to review the latest customer adoption research and statistics or conversion rates to compare their performance or set targets for plans. What &hellip;..<\/p>\n","protected":false},"featured_media":129227,"template":"","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>E-commerce statistics benchmark | Smart Insights<\/title>\n<meta name=\"description\" content=\"Assess your e-commerce store&#039;s performance by taking a look at the latest customer adoption research and statistics or conversion rates with our guide.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/guides\/e-commerce-statistics-benchmark\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-commerce statistics benchmark | Smart Insights\" \/>\n<meta property=\"og:description\" content=\"Assess your e-commerce store&#039;s performance by taking a look at the latest customer adoption research and statistics or conversion rates with our guide.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartinsights.com\/guides\/e-commerce-statistics-benchmark\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartinsights\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-24T11:58:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2016\/11\/e-commerce-statistics-benchmark.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"595\" \/>\n\t<meta property=\"og:image:height\" content=\"839\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/e-commerce-statistics-benchmark\/\",\"url\":\"https:\/\/www.smartinsights.com\/guides\/e-commerce-statistics-benchmark\/\",\"name\":\"E-commerce statistics benchmark | Smart Insights\",\"isPartOf\":{\"@id\":\"https:\/\/www.smartinsights.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/e-commerce-statistics-benchmark\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/e-commerce-statistics-benchmark\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2016\/11\/e-commerce-statistics-benchmark.jpg\",\"datePublished\":\"2016-11-21T15:00:32+00:00\",\"dateModified\":\"2023-02-24T11:58:34+00:00\",\"description\":\"Assess your e-commerce store's performance by taking a look at the latest customer adoption research and statistics or conversion rates with our guide.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/e-commerce-statistics-benchmark\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.smartinsights.com\/guides\/e-commerce-statistics-benchmark\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/e-commerce-statistics-benchmark\/#primaryimage\",\"url\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2016\/11\/e-commerce-statistics-benchmark.jpg\",\"contentUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2016\/11\/e-commerce-statistics-benchmark.jpg\",\"width\":595,\"height\":839,\"caption\":\"e-commerce-statistics-benchmark\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/e-commerce-statistics-benchmark\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.smartinsights.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Guides\",\"item\":\"https:\/\/www.smartinsights.com\/guides\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"E-commerce statistics benchmark\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.smartinsights.com\/#website\",\"url\":\"https:\/\/www.smartinsights.com\/\",\"name\":\"Smart Insights\",\"description\":\"Digital Marketing &gt; 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