{"id":81,"date":"2011-01-13T13:37:21","date_gmt":"2011-01-13T13:37:21","guid":{"rendered":"http:\/\/si.first10.co.uk\/"},"modified":"2019-09-05T10:29:03","modified_gmt":"2019-09-05T09:29:03","slug":"email-marketing","status":"publish","type":"page","link":"https:\/\/www.smartinsights.com\/email-marketing\/","title":{"rendered":"Email marketing"},"content":{"rendered":"<p>Some have said\u00a0<a href=\"\/email-marketing\/email-communications-strategy\/is-email-dead-dying-or-just-changing-facebook-says-yes-consumers-no\">Email marketing is dead<\/a>. Far from it! We're sure there's a lot of life in yet.\u00a0It's still a primary way of engaging customers and combined with marketing automation to deliver more relevant communications, it's one of the most popular topics for\u00a0Smart Insights members.<\/p>\n<h3>Recommended resources<\/h3>\n<p>1. \u00a0Free download:\u00a0<a href=\"http:\/\/www.smartinsights.com\/guides\/email-trends-2015-visual-guide\/\">Email marketing trends in 2017<\/a>\u00a0-\u00a0see the types of innovation that are happening in Email marketing today.<\/p>\n<p>2. Statistics: <a href=\"http:\/\/www.smartinsights.com\/email-marketing\/email-communications-strategy\/statistics-sources-for-email-marketing\/\">Email marketing statistics <\/a>- our compilation of the measures that matter<\/p>\n<p>3. Article: <a href=\"http:\/\/www.smartinsights.com\/email-marketing\/email-targeting\/email-segmentation-and-targeting-options\/\">Segmentation and targeting options<\/a> - how to create a layered targeting approach<\/p>\n<p>4. Paid guide: <a href=\"http:\/\/www.smartinsights.com\/guides\/email-marketing-7-steps-guide\/\">Email marketing strategy<\/a> - how to create a strategic approach to email marketing<\/p>\n<p>5. Paid guide: <a href=\"http:\/\/www.smartinsights.com\/guides\/marketing-automation-best-practices-guide\/\">B2C and B2B Marketing automation guide<\/a> - best practices for implementing the martech<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Some have said\u00a0Email marketing is dead. Far from it! We&#8217;re sure there&#8217;s a lot of life in yet.\u00a0It&#8217;s still a primary way of engaging customers and combined with marketing automation to deliver more relevant communications, it&#8217;s one of the most &hellip;..<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"page-tactic.php","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Email marketing | Smart Insights<\/title>\n<meta name=\"description\" content=\"Email marketing offers great ROI and opportunities to convert customers. 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