{"id":81611,"date":"2017-01-25T11:00:00","date_gmt":"2017-01-25T11:00:00","guid":{"rendered":"http:\/\/www.smartinsights.com\/?p=81611"},"modified":"2017-01-25T11:33:40","modified_gmt":"2017-01-25T11:33:40","slug":"unstoppable-growth-content-recommendation-engines","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/content-management\/content-management-systems\/unstoppable-growth-content-recommendation-engines\/","title":{"rendered":"The unstoppable growth of content recommendation engines"},"content":{"rendered":"<h2 class=\"p1\"><span class=\"s1\">Content Recommendation Engines are used by over half of all top sites\u00a0<\/span><\/h2>\n<p class=\"p3\"><span class=\"s1\">We're all familiar with those 'around the web' sections featured at the bottom of articles in many news sites. These 'advertorial' boxes can sometimes show dubious content which hasn't been short of criticism, specially among the editorial stuff of leading publications. However, the reality is that they're a <a href=\"http:\/\/digiday.com\/publishers\/links-web-ad-units-terrible\/\"><span class=\"s2\">significant revenue stream for some of the biggest media sites in the web.<\/span><\/a>\u00a0While the proliferation of content recommendation engines as a monetization tool for sites of all sizes has been remarkable, recently <a href=\"http:\/\/slate.com\/\"><span class=\"s2\">Slate.com<\/span><\/a> and The New Yorker decided to drop them due to links that <a href=\"http:\/\/www.nytimes.com\/2016\/10\/31\/business\/media\/publishers-rethink-outbrain-taboola-ads.html\"><span class=\"s2\">can lead to questionable websites, run by unknown entities.<\/span><\/a><\/span><\/p>\n<p class=\"p3\"><span class=\"s3\"><a href=\"https:\/\/www.similartech.com\/\">SimilarTech<\/a><\/span><span class=\"s1\">\u00a0released new insights showing the market share of content recommendation engines to understand their popularity among the biggest US &amp; UK media publishers online.\u00a0<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">The results show that over 50% of the\u00a0Top 100 Media Sites in UK use one (or more) content recommendation engines. Outbrain and Taboola are the two undisputed market leaders, with very similar market share.<\/span><\/p>\n<p class=\"p3\"><a href=\"http:\/\/www.smartinsights.com\/content-management\/content-management-systems\/unstoppable-growth-content-recommendation-engines\/attachment\/content-recommendation-engines-uk-sites\/\" rel=\"attachment wp-att-81615\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-81615\" src=\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/01\/Content-Recommendation-Engines-UK-Sites.png\" alt=\"content-recommendation-engines-uk-sites\" width=\"1578\" height=\"766\" srcset=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/01\/Content-Recommendation-Engines-UK-Sites.png 1578w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/01\/Content-Recommendation-Engines-UK-Sites-150x73.png 150w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/01\/Content-Recommendation-Engines-UK-Sites-550x267.png 550w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/01\/Content-Recommendation-Engines-UK-Sites-768x373.png 768w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/01\/Content-Recommendation-Engines-UK-Sites-700x340.png 700w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/01\/Content-Recommendation-Engines-UK-Sites-250x121.png 250w\" sizes=\"(max-width: 1578px) 100vw, 1578px\" \/><\/a><\/p>\n<p class=\"p3\"><span class=\"s1\">When reviewing the same statistics for US counterparts, the results show that the proliferation of content recommendation sites in US is even bigger, with 75% of the biggest online publications using content recommendation engines.<\/span><\/p>\n<p class=\"p3\"><a href=\"http:\/\/www.smartinsights.com\/content-management\/content-management-systems\/unstoppable-growth-content-recommendation-engines\/attachment\/content-recommendation-engines-us-sites\/\" rel=\"attachment wp-att-81616\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-81616\" src=\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/01\/Content-Recommendation-Engines-US-Sites.png\" alt=\"content-recommendation-engines-us-sites\" width=\"1558\" height=\"778\" srcset=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/01\/Content-Recommendation-Engines-US-Sites.png 1558w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/01\/Content-Recommendation-Engines-US-Sites-150x75.png 150w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/01\/Content-Recommendation-Engines-US-Sites-550x275.png 550w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/01\/Content-Recommendation-Engines-US-Sites-768x384.png 768w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/01\/Content-Recommendation-Engines-US-Sites-700x350.png 700w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/01\/Content-Recommendation-Engines-US-Sites-250x125.png 250w\" sizes=\"(max-width: 1558px) 100vw, 1558px\" \/><\/a><\/p>\n<p class=\"p3\"><span class=\"s1\">What's more, the landscape for content recommendation engines shows no sign of stopping. When looking at the Year over Year growth to understand if publishers are dropping these platforms from their sites, SimilarTech's data shows a clear upward trend for the trend shows that in fact, they're still growing tremendously. The growth trend for the two market leaders in terms of customers among the biggest 10k sites over the past 12 months sows an uplift of 34% and 65% for Outbrain and Taboola respectively.<\/span><\/p>\n<p class=\"p3\"><a href=\"http:\/\/www.smartinsights.com\/content-management\/content-management-systems\/unstoppable-growth-content-recommendation-engines\/attachment\/year-on-year-growth-for-main-content-recommendation-engines\/\" rel=\"attachment wp-att-81624\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-81624\" src=\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/01\/Year-on-Year-Growth-for-Main-Content-Recommendation-Engines.png\" alt=\"Year on Year Growth for Main Content Recommendation Engines\" width=\"1562\" height=\"826\" srcset=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/01\/Year-on-Year-Growth-for-Main-Content-Recommendation-Engines.png 1562w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/01\/Year-on-Year-Growth-for-Main-Content-Recommendation-Engines-150x79.png 150w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/01\/Year-on-Year-Growth-for-Main-Content-Recommendation-Engines-550x291.png 550w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/01\/Year-on-Year-Growth-for-Main-Content-Recommendation-Engines-768x406.png 768w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/01\/Year-on-Year-Growth-for-Main-Content-Recommendation-Engines-700x370.png 700w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/01\/Year-on-Year-Growth-for-Main-Content-Recommendation-Engines-250x132.png 250w\" sizes=\"(max-width: 1562px) 100vw, 1562px\" \/><\/a><\/p>\n<p class=\"p3\"><span class=\"s1\">While this data depicts the trend for the biggest publishers, it's important to take into account that\u00a0<a href=\"https:\/\/www.similartech.com\/categories\/content-suggestion\"><span class=\"s2\">over 300,000 sites across the web<\/span><\/a> have already included content recommendation engines as part of their marketing toolkit to navigate audiences to other content from their site and keep them engaged for longer or to monetize visits with 'click-enticing' stories from \"around the web\".\u00a0<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">As many publishers still struggle to monetize their online content and keep customers engaged, it'll be interesting to see if content recommendation engines can sustain their meteoric growth in 2017 as well as which new solutions they'll bring to the table.<\/span><\/p>\n<div class=\"postauthor\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" style=\"border: 2px solid #808080; margin: 5px 10px 5px 6px;\" src=\"https:\/\/media.licdn.com\/media\/p\/4\/005\/024\/1a0\/07dd007.jpg\" alt=\"\" width=\"80\" height=\"80\" \/> Thanks to <a href=\"https:\/\/www.linkedin.com\/in\/danielbuchuk\">Daniel Buchuk<\/a> for sharing their advice and opinions in this post. Daniel Buchuk is a marketing and communications adviser for several B2B tech companies around the world. You can connect with Daniel on <a href=\"https:\/\/twitter.com\/mrbuchuk?lang=en\">Twitter<\/a> or\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/danielbuchuk\">LinkedIn<\/a>.<\/div>\n<div><\/div>\n<div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Content Recommendation Engines are used by over half of all top sites\u00a0 We&#8217;re all familiar with those &#8216;around the web&#8217; sections featured at the bottom of articles in many news sites. These &#8216;advertorial&#8217; boxes can sometimes show dubious content which &hellip;..<\/p>\n","protected":false},"author":96,"featured_media":81616,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"categories":[394],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The unstoppable growth of content recommendation engines | Smart Insights<\/title>\n<meta name=\"description\" content=\"The unstoppable growth of content recommendation engines Content Recommendation Engines are used by over half of all top sites\u00a0 We&#039;re all familiar with those &#039;around the web&#039; sections featured at the bottom of.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/content-management\/content-management-systems\/unstoppable-growth-content-recommendation-engines\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The unstoppable growth of content recommendation engines | Smart Insights\" \/>\n<meta property=\"og:description\" content=\"The unstoppable growth of content recommendation engines Content Recommendation Engines are used by over half of all top sites\u00a0 We&#039;re all familiar with those &#039;around the web&#039; 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