{"id":834,"count":22,"description":"Every company needs a marketing plan. Unfortunately, it's often the case that the plan in place is not fit for purpose, is out of date or is not reviewed often enough. All of this means that your marketing plan probably isn't delivering as well as it could be.\r\n\r\nHaving a plan in place that is looked at and altered regularly can put you in a better position than your competitors. Research has shown that businesses with plans succeed, outperform competitors, and retain staff, more than those with no plan. This is because a plan provides your company and its employees with a direction, informing decisions, highlighting opportunities and making everyone aware of potential threats.\r\n\r\nBut deciding you need a marketing plan is only the start, you actually need to create a marketing plan. So where do you start?\r\n

Types of marketing plan<\/h3>\r\nUnfortunately, there is no one type of marketing plan to use, which can make your starting point a little bit more difficult. Before you can start planning, you need to consider what type of marketing plan will best suit your business.\r\n\r\nThis means gaining an understanding of what the different marketing plans are, how they differ and what plan is best to use in different situations.\r\n\r\nYou need to look at:\r\n