{"id":83545,"date":"2017-01-30T13:14:48","date_gmt":"2017-01-30T13:14:48","guid":{"rendered":"http:\/\/www.smartinsights.com\/?post_type=guides&#038;p=83545"},"modified":"2021-02-09T13:45:12","modified_gmt":"2021-02-09T13:45:12","slug":"persona-research-guide","status":"publish","type":"guides","link":"https:\/\/www.smartinsights.com\/guides\/persona-research-guide\/","title":{"rendered":"Persona research guide"},"content":{"rendered":"<h3>How will this guide help me and my business?<\/h3>\n<p>Thinking about how you can create or improve buyer personas? Start here! Use this guide and our companion resources to create effective, actionable personas.<\/p>\n<p>This guide will help you build personas using the most appropriate research techniques. The research doesn't need to be lengthy or costly, as this guide explains.<\/p>\n<h3>Our persona research guide shows you:<\/h3>\n<p>The guide is comprehensive covering both primary and secondary research methods. Techniques covered include:<\/p>\n<ul>\n<li class=\"\" data-id=\"anchor_1\">Building the case for creating personas<\/li>\n<li class=\"\" data-id=\"anchor_3\">Contextual interviews<\/li>\n<li class=\"\" data-id=\"anchor_7\">Diary studies<\/li>\n<li class=\"\" data-id=\"anchor_8\">Online blogs and bulletin boards\/ forums<\/li>\n<li class=\"\" data-id=\"anchor_9\">Surveys<\/li>\n<li class=\"\" data-id=\"anchor_10\">Focus groups<\/li>\n<li class=\"\" data-id=\"anchor_11\">Using Data from Facebook and Google Analytics for persona\u00a0development<\/li>\n<\/ul>\n<p>The guide will help you effectively build personas using the most appropriate research techniques. The research doesn't need to be lengthy or costly, as this guide explains.<\/p>\n<p>There are various reasons we created the persona research guide namely:<\/p>\n<ul>\n<li>With so many research techniques out there, this guide summarises many techniques to help you decide which techniques to use when you're creating your buyer personas<\/li>\n<li>Personas are commonly used across large businesses, but there are advantages for all sizes and types of businesses to build customer personas, this guide helps you estimate costs of building personas and helps you create a business case for doing so<\/li>\n<li>The guide will also help you to plan your persona building, which may seem more complicated than it seems. You'll know where to start and what combination of techniques you can use<\/li>\n<\/ul>\n<p>Many marketers are familiar with personas, how to use them and what they look like, but this guide is for marketers to effectively create personas using the most appropriate research methods.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How will this guide help me and my business? Thinking about how you can create or improve buyer personas? Start here! Use this guide and our companion resources to create effective, actionable personas. This guide will help you build personas &hellip;..<\/p>\n","protected":false},"featured_media":158975,"template":"","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Persona research guide | Smart Insights<\/title>\n<meta name=\"description\" content=\"Build effective and actionable personas using the most approporiate research techniques by following the expert advice in our helpful guide.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/guides\/persona-research-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Persona research guide | Smart Insights\" \/>\n<meta property=\"og:description\" content=\"Build effective and actionable personas using the most approporiate research techniques by following the expert advice in our helpful guide.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartinsights.com\/guides\/persona-research-guide\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartinsights\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-09T13:45:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/01\/persona-research-guide-smart-insights-look-inside.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"595\" \/>\n\t<meta property=\"og:image:height\" content=\"2525\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/persona-research-guide\/\",\"url\":\"https:\/\/www.smartinsights.com\/guides\/persona-research-guide\/\",\"name\":\"Persona research guide | Smart Insights\",\"isPartOf\":{\"@id\":\"https:\/\/www.smartinsights.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/persona-research-guide\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/persona-research-guide\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/01\/persona-research-guide-smart-insights-look-inside.jpg\",\"datePublished\":\"2017-01-30T13:14:48+00:00\",\"dateModified\":\"2021-02-09T13:45:12+00:00\",\"description\":\"Build effective and actionable personas using the most approporiate research techniques by following the expert advice in our helpful guide.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/persona-research-guide\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.smartinsights.com\/guides\/persona-research-guide\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/persona-research-guide\/#primaryimage\",\"url\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/01\/persona-research-guide-smart-insights-look-inside.jpg\",\"contentUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/01\/persona-research-guide-smart-insights-look-inside.jpg\",\"width\":595,\"height\":2525,\"caption\":\"persona-research-guide-smart-insights-look-inside\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/persona-research-guide\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.smartinsights.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Guides\",\"item\":\"https:\/\/www.smartinsights.com\/guides\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Persona research guide\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.smartinsights.com\/#website\",\"url\":\"https:\/\/www.smartinsights.com\/\",\"name\":\"Smart Insights\",\"description\":\"Digital Marketing &gt; 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