{"id":83757,"date":"2017-02-02T16:17:02","date_gmt":"2017-02-02T16:17:02","guid":{"rendered":"http:\/\/www.smartinsights.com\/?p=83757"},"modified":"2017-02-02T16:18:53","modified_gmt":"2017-02-02T16:18:53","slug":"well-integrated-digital-marketing","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/traffic-building-strategy\/integrated-marketing-communications\/well-integrated-digital-marketing\/","title":{"rendered":"How well integrated is your digital marketing?"},"content":{"rendered":"<h3>It seems you either have what it takes... or not<\/h3>\n<p>When speaking to businesses about their marketing, integration is a common challenge, whether that's integration of comms, technology or teams within a business.<\/p>\n<p>The latest <em>Econsultancy \/ Adobe Digital Intelligence<\/em> briefing sheds some light on how many businesses have achieved integration.\u00a0It's encouraging to see that nearly half of businesses can confidently state:<\/p>\n<blockquote><p><em>Digital Marketing permeates most of our marketing activities<\/em><\/p><\/blockquote>\n<p>Kudos to the businesses that say that digital permeates all our marketing activities or that they are 'digital first'.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"image-border-grey aligncenter wp-image-83758 size-large\" src=\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/02\/2017-02-02_15-47-51-700x646.png\" width=\"640\" height=\"591\" srcset=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/02\/2017-02-02_15-47-51-700x646.png 700w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/02\/2017-02-02_15-47-51-150x138.png 150w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/02\/2017-02-02_15-47-51-550x508.png 550w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/02\/2017-02-02_15-47-51-768x709.png 768w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/02\/2017-02-02_15-47-51-250x231.png 250w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/02\/2017-02-02_15-47-51.png 780w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>It's less encouraging to see that this figure hasn't changed much over the last 3 years. What's more, integration is severely lacking in nearly one-fifth of companies say that digital marketing is 'very much separate'.<\/p>\n<ul>\n<li><strong>Source<\/strong>: <a href=\"https:\/\/econsultancy.com\/reports\/digital-intelligence-briefing-2017-digital-trends\/\">Digital Intelligence 2017 briefing<\/a><\/li>\n<li><strong>Sample<\/strong>: 14,163 respondents globally (64% client-side)<\/li>\n<li><strong>Recommended Smart Insights\u00a0resource<\/strong>: <a href=\"http:\/\/www.smartinsights.com\/guides\/digital-marketing-centre-excellence-best-practices\/\">Managing a Digital Marketing Centre of Excellence<\/a>\u00a0- Explains how a DCoE or Marketing Centre of Excellence can improve integration and quality of digital marketing throughout a business<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>It seems you either have what it takes&#8230; or not When speaking to businesses about their marketing, integration is a common challenge, whether that&#8217;s integration of comms, technology or teams within a business. The latest Econsultancy \/ Adobe Digital Intelligence &hellip;..<\/p>\n","protected":false},"author":5,"featured_media":83758,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"categories":[412],"tags":[1352],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How well integrated is your digital marketing? | Smart Insights<\/title>\n<meta name=\"description\" content=\"How well integrated is your digital marketing? 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It seems you either have what it takes... or not When speaking to businesses about their marketing, integration is a common challenge, whether that&#039;s.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartinsights.com\/traffic-building-strategy\/integrated-marketing-communications\/well-integrated-digital-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartinsights\" \/>\n<meta property=\"article:published_time\" content=\"2017-02-02T16:17:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-02-02T16:18:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/02\/2017-02-02_15-47-51.png\" \/>\n\t<meta property=\"og:image:width\" content=\"780\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Dave Chaffey\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:site\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dave Chaffey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smartinsights.com\/traffic-building-strategy\/integrated-marketing-communications\/well-integrated-digital-marketing\/\",\"url\":\"https:\/\/www.smartinsights.com\/traffic-building-strategy\/integrated-marketing-communications\/well-integrated-digital-marketing\/\",\"name\":\"How well integrated is your digital marketing? | Smart Insights\",\"isPartOf\":{\"@id\":\"https:\/\/www.smartinsights.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.smartinsights.com\/traffic-building-strategy\/integrated-marketing-communications\/well-integrated-digital-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.smartinsights.com\/traffic-building-strategy\/integrated-marketing-communications\/well-integrated-digital-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/02\/2017-02-02_15-47-51.png\",\"datePublished\":\"2017-02-02T16:17:02+00:00\",\"dateModified\":\"2017-02-02T16:18:53+00:00\",\"author\":{\"@id\":\"https:\/\/www.smartinsights.com\/#\/schema\/person\/74a42fdad62aae408107024fc3c01cb7\"},\"description\":\"How well integrated is your digital marketing? 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