{"id":86480,"date":"2022-04-13T15:15:00","date_gmt":"2022-04-13T14:15:00","guid":{"rendered":"http:\/\/www.smartinsights.com\/?p=86480"},"modified":"2022-04-29T15:50:13","modified_gmt":"2022-04-29T14:50:13","slug":"marketing-agency-capability-review-matrix","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/agency-marketing\/growing-a-marketing-agency\/marketing-agency-capability-review-matrix\/","title":{"rendered":"The marketing agency capabilities review matrix"},"content":{"rendered":"

Review where your marketing agency is at and the next steps you should take with our new tool<\/h2>\n

A question I have been asked when I work with agencies to grow their digital marketing services is \u2018how can we benchmark our approach to growing our digital services?\u2019 It all comes down to your marketing agency capabilities, and how you manage digital transformation in your business.<\/p>\n

To answer that I have used the excellent benchmark framework<\/a> that Smart Insights has used for other areas.<\/p>\n

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\n \n Agency B2B digital marketing plan example\n <\/a>\n <\/div>\n
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Agency B2B digital marketing plan example<\/strong><\/p>\n

Put your agency at the forefront of clients' minds and become a thought leader in your market with our example digital marketing plan. Simply edit the information to your agency's goals and KPIs!<\/p>\n

Access the Agency B2B digital marketing plan example<\/a><\/p>\n <\/div>\n <\/div>\n

These one-page templates let you quickly review where you are on a five-point scale (from laggard to market-leading). You can spot gaps in your approach to transformation and your capabilities.<\/p>\n

\"Marketing<\/a><\/p>\n

The marketing agency services transformation matrix<\/h3>\n

I divided this particular benchmark matrix into two areas for you to compare and contrast your marketing agency capabilities:<\/p>\n