If there\u2019s one thing worse than no content marketing, it\u2019s bad content marketing. You know the type of content we mean: shoddy, repetitive keyword stuffed articles that offer no value.<\/p>\n
But without dedicated writers and designers, whether in-house or reliable freelancers, creating excellent content is tough.<\/p>\n
Effective content curation offers a way to capitalise on all the outstanding content out there, a lot of which you probably stumble across on a daily basis, without having to bring on more pairs of hands.<\/p>\n
6 Content Curation Tools<\/h3>\n
There are really two aspects to effective content curation:<\/p>\n
- \n
- Discovery<\/li>\n
- Publishing<\/li>\n<\/ol>\n
They\u2019re two sides of the same coin, in that without a stream of discoverable content you have nothing to share and without any publishing tools you have nowhere to put all the great content you have in your back pocket.<\/p>\n
For that reason, we\u2019re splitting our tool summary right down the middle and offering our top three picks for both content discovery and publishing that content in a way that drives traffic. Before you check them out, you might want to make sure you're up to speed with popular social media and marketing tools like Buffer and Tweetdeck.<\/p>\n
#1 BuzzSumo<\/em>\u00a0<\/em><\/h4>\n
As well as being great for tracking down influencers in a certain space, BuzzSumo also allows you to find the top performing content for just about any topic you can imagine.<\/p>\n
![\"\"](\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/04\/Buzzsumo.png\")
<\/a><\/p>\nThe ability to filter by date is vital here, so you can see what\u2019s dominating your industry in real-time.<\/p>\n
#2 Pocket<\/em>\u00a0<\/em><\/h4>\n
Find a great piece of content while you\u2019re on the move but don\u2019t have time to read it properly? Add it to Pocket and voila! An offline version of the article will appear wherever you have the app.<\/p>\n
![\"\"](\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/04\/Pocket.png\")
<\/a><\/p>\nAnd, of course, it integrates with apps like Hubspot and Twitter for when you decide the time is right to share.<\/p>\n
#3 ahrefs<\/em><\/h4>\n
Never run out of content again. That might sound like the fever dream of social media managers everywhere but, with ahrefs\u2019 content explorer, it can be a reality.<\/p>\n
![\"\"](\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/04\/Ahrefs.png\")
<\/a><\/p>\nAnd, because it lets you sort articles by \u201cmost shared\u201d, you can see what topics are dominating any particular space at that moment\u00a0<\/em><\/p>\n
#4 Publicate<\/em><\/h4>\n
From creating slick web roundups to drag and drop email newsletter templates, Publicate is a tool that was created specifically with content curation in mind.<\/p>\n
\n<\/a>![\"\"](\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/04\/Publicate-1.png\")
<\/a><\/p>\nIt allows users to build content libraries, drag and drop content and embed HTML content just about everywhere. Oh, and it supports GIFs. Score!\u00a0<\/em><\/p>\n
[Disclaimer: The author of this piece has previously worked with Publicate. Doesn\u2019t mean it\u2019s not a great tool though!]<\/p>\n
#5 MailChimp<\/em><\/h4>\n
When you think of email newsletters, you probably think of slaving away over MailChimp writing update after update from your company. Except for the fact that your customers get so many of these emails that they probably just get lost in the noise.<\/p>\n
![\"\"](\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/04\/MailChimp.png\")
<\/a><\/p>\nAnother (read: better) use for MailChimp is creating weekly, or monthly if time is an issue, newsletters that bring together the hottest content that your customers will love. That will boost your open rate, which will improve exposure when you have an update or new feature that you really<\/strong> need to tell your users about.<\/p>\n
#6 Sniply<\/em><\/h4>\n
Adding a Call To Action to a website that isn\u2019t yours is so delicious it feels like it should be illegal. But, thanks to Snip.ly, that\u2019s exactly what you can do.<\/p>\n
![\"\"](\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/04\/Sniply.png\")
<\/a><\/p>\nAdding buttons, forms, banners or hyperlinks to content written by other brands and thought leaders is a game-changer when it comes to solidifying the association between your brand and great content.<\/p>\n
\u00a0Tips For Effective Content Curation<\/h3>\n
No matter how good their content might be, we\u2019d advise against promoting content written by your competitors. Odds are that, even if you\u2019re the ones who introduced them to it, they\u2019ll come away remembering your competitor's\u2019 name. And nobody wants that!<\/p>\n
Make sure content is relevant to your audience. Remember, what\u2019s relevant to you personally won\u2019t necessarily be interesting to them. Keep an eye on the stats relating to your curation activity to see what type of content resonates with your customers.<\/p>\n
Don\u2019t self-promote too much. The Content Marketing 80\/20 rule<\/a> \u2013 80% useful quality content, 20% promotional subject matter \u2013 is a good one to follow here. Promotional content might be content you\u2019ve written yourself, blog posts about new features or something else entirely. Get creative!<\/p>\n
Conclusion<\/h3>\n
The line between content and curation is blurring. Just look at this post: we\u2019ve written content for it but have also included a roundup of some of our favourite tools. Is that content or curation? The answer is that it doesn\u2019t really matter!<\/p>\n
The most important thing is that your brand is getting its name out there and, in more and more cases, we\u2019re seeing that curation can be just as valuable as creation in that respect.<\/p>\n
As for taking things to the next level? Check out tools like IFTTT, possibly in tandem with Pocket and Buffer, and Zapier to automate your content curation efforts and seriously up your game.<\/p>\n
May your Twitter feed never be dry and outdated again!<\/p>\n
[Editor's note: For more ideas -\u00a023 ideas for content curation<\/a>]<\/p>\n
\n![\"\"](\"https:\/\/media.licdn.com\/mpr\/mpr\/shrinknp_400_400\/AAEAAQAAAAAAAAjJAAAAJDk1OWIzYWZjLTlhMzItNDRmYS04ZjY0LWY3YTM5YWU3ZGNiYQ.jpg\")
Thanks to Ian Naylor<\/a> for sharing their advice and opinions in this post. Ian Naylor is the CEO & Founder of\u00a0AppInstitute<\/a>. You can follow him on Twitter<\/a> or connect on LinkedIn<\/a>.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"6 Great Content Curation Tools They say that content is King. If that\u2019s the case then curation has to be, at the very least, a Baron or something. Actually, scratch that. Content curation, when it\u2019s done right, can be king …..<\/p>\n","protected":false},"author":137918,"featured_media":86563,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"categories":[875],"tags":[1375,1138],"acf":[],"yoast_head":"\n
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