{"id":87369,"date":"2017-05-02T10:28:19","date_gmt":"2017-05-02T09:28:19","guid":{"rendered":"http:\/\/www.smartinsights.com\/?post_type=guides&p=87369"},"modified":"2023-08-17T12:42:00","modified_gmt":"2023-08-17T11:42:00","slug":"ai-machine-learning-marketing","status":"publish","type":"guides","link":"https:\/\/www.smartinsights.com\/guides\/ai-machine-learning-marketing\/","title":{"rendered":"AI and Machine Learning for marketing briefing"},"content":{"rendered":"

How will this guide to\u00a0Artificial Intelligence and Machine Learning help me and my business?<\/h3>\n

It used to be impossible for all but the largest businesses to harness Artificial Intelligence technology to their marketing. Today, now even smaller businesses can apply publicly available algorithms or off the shelf machine learning services to generate useful insights and create prediction models based on their customer\u2019s behaviours. Generative AI services like ChatGPT have also had a huge impact recently. Paid members should check our examples in our How to use ChatGPT for marketing Quick Win<\/a> for guidance and tools.<\/p>\n

There are many new AI and machine learning services developing which mean that these techniques are now open to every business. The purpose of this guide is to cut through the hype and noise around these powerful technologies and show what you can put in place today to boost your business results. It provides models and strategies to successfully run these projects and gives examples and case studies of how the technology is used in businesses of all sizes, so you can understand how you can use AI and machine learning for your business.<\/p>\n

The guide aims to help businesses of all sizes to apply to their marketing, focusing on Artificial Intelligence. All businesses can now use the services we recommend to implement machine learning. The guide explains why, and how with an actionable and practical approach.<\/p>\n

In this report we make recommendations on tools and techniques that you can apply to make more use of AI in marketing by:<\/p>\n

    \n
  1. Applying dedicated AI-enabled tools that use machine learning to improve return-on-investment from existing activities like advertising, email marketing and your website.<\/li>\n
  2. Enabling new machine learning features on existing platforms you use such as\u00a0 Google Ads, your email platforms or content management systems.<\/li>\n
  3. Configuring data-mining tools and predictive analytics tools to develop your own analysis and predictive analytics. This requires in-house skills with knowledge of the principles of machine learning which we explain in the last section of the report.<\/li>\n<\/ol>\n

    Who is this guide for?<\/h3>\n

    This guide is aimed at anyone interested or responsible for learning about the techniques and technologies using the power of AI to improve results and reduce costs in marketing including:<\/p>\n

      \n
    • Senior marketers including Heads and Directors of marketing and small business owners<\/li>\n
    • Marketing and digital marketing managers<\/li>\n
    • Brand innovation managers<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

      How will this guide to\u00a0Artificial Intelligence and Machine Learning help me and my business? It used to be impossible for all but the largest businesses to harness Artificial Intelligence technology to their marketing. Today, now even smaller businesses can apply …..<\/p>\n","protected":false},"featured_media":132610,"template":"","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"acf":[],"yoast_head":"\nAI and Machine Learning for marketing briefing | Smart Insights<\/title>\n<meta name=\"description\" content=\"Get to grips with AI and Machine Learning to boost your business results. Our guide includes examples and strategies to help you get started.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/guides\/ai-machine-learning-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI and Machine Learning for marketing briefing | Smart Insights\" \/>\n<meta property=\"og:description\" content=\"Get to grips with AI and Machine Learning to boost your business results. Our guide includes examples and strategies to help you get started.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartinsights.com\/guides\/ai-machine-learning-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartinsights\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-17T11:42:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/05\/ai-and-machine-learning-for-marketing-cover.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"595\" \/>\n\t<meta property=\"og:image:height\" content=\"839\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/ai-machine-learning-marketing\/\",\"url\":\"https:\/\/www.smartinsights.com\/guides\/ai-machine-learning-marketing\/\",\"name\":\"AI and Machine Learning for marketing briefing | Smart Insights\",\"isPartOf\":{\"@id\":\"https:\/\/www.smartinsights.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/ai-machine-learning-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/ai-machine-learning-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/05\/ai-and-machine-learning-for-marketing-cover.jpg\",\"datePublished\":\"2017-05-02T09:28:19+00:00\",\"dateModified\":\"2023-08-17T11:42:00+00:00\",\"description\":\"Get to grips with AI and Machine Learning to boost your business results. Our guide includes examples and strategies to help you get started.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/ai-machine-learning-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.smartinsights.com\/guides\/ai-machine-learning-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/ai-machine-learning-marketing\/#primaryimage\",\"url\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/05\/ai-and-machine-learning-for-marketing-cover.jpg\",\"contentUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/05\/ai-and-machine-learning-for-marketing-cover.jpg\",\"width\":595,\"height\":839,\"caption\":\"ai-and-machine-learning-for-marketing-cover\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/ai-machine-learning-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.smartinsights.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Guides\",\"item\":\"https:\/\/www.smartinsights.com\/guides\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"AI and Machine Learning for marketing briefing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.smartinsights.com\/#website\",\"url\":\"https:\/\/www.smartinsights.com\/\",\"name\":\"Smart Insights\",\"description\":\"Digital Marketing > The Marketing Strategy Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.smartinsights.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"AI and Machine Learning for marketing briefing | Smart Insights","description":"Get to grips with AI and Machine Learning to boost your business results. Our guide includes examples and strategies to help you get started.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.smartinsights.com\/guides\/ai-machine-learning-marketing\/","og_locale":"en_US","og_type":"article","og_title":"AI and Machine Learning for marketing briefing | Smart Insights","og_description":"Get to grips with AI and Machine Learning to boost your business results. Our guide includes examples and strategies to help you get started.","og_url":"https:\/\/www.smartinsights.com\/guides\/ai-machine-learning-marketing\/","og_site_name":"Smart Insights","article_publisher":"https:\/\/www.facebook.com\/smartinsights","article_modified_time":"2023-08-17T11:42:00+00:00","og_image":[{"width":595,"height":839,"url":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/05\/ai-and-machine-learning-for-marketing-cover.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@smartinsights","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.smartinsights.com\/guides\/ai-machine-learning-marketing\/","url":"https:\/\/www.smartinsights.com\/guides\/ai-machine-learning-marketing\/","name":"AI and Machine Learning for marketing briefing | Smart Insights","isPartOf":{"@id":"https:\/\/www.smartinsights.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.smartinsights.com\/guides\/ai-machine-learning-marketing\/#primaryimage"},"image":{"@id":"https:\/\/www.smartinsights.com\/guides\/ai-machine-learning-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/05\/ai-and-machine-learning-for-marketing-cover.jpg","datePublished":"2017-05-02T09:28:19+00:00","dateModified":"2023-08-17T11:42:00+00:00","description":"Get to grips with AI and Machine Learning to boost your business results. Our guide includes examples and strategies to help you get started.","breadcrumb":{"@id":"https:\/\/www.smartinsights.com\/guides\/ai-machine-learning-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.smartinsights.com\/guides\/ai-machine-learning-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.smartinsights.com\/guides\/ai-machine-learning-marketing\/#primaryimage","url":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/05\/ai-and-machine-learning-for-marketing-cover.jpg","contentUrl":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/05\/ai-and-machine-learning-for-marketing-cover.jpg","width":595,"height":839,"caption":"ai-and-machine-learning-for-marketing-cover"},{"@type":"BreadcrumbList","@id":"https:\/\/www.smartinsights.com\/guides\/ai-machine-learning-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.smartinsights.com\/"},{"@type":"ListItem","position":2,"name":"Guides","item":"https:\/\/www.smartinsights.com\/guides\/"},{"@type":"ListItem","position":3,"name":"AI and Machine Learning for marketing briefing"}]},{"@type":"WebSite","@id":"https:\/\/www.smartinsights.com\/#website","url":"https:\/\/www.smartinsights.com\/","name":"Smart Insights","description":"Digital Marketing > The Marketing Strategy Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.smartinsights.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/guides\/87369"}],"collection":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/guides"}],"about":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/types\/guides"}],"version-history":[{"count":10,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/guides\/87369\/revisions"}],"predecessor-version":[{"id":166827,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/guides\/87369\/revisions\/166827"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/media\/132610"}],"wp:attachment":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/media?parent=87369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}