{"id":87688,"date":"2017-05-08T10:10:57","date_gmt":"2017-05-08T09:10:57","guid":{"rendered":"http:\/\/www.smartinsights.com\/?post_type=guides&#038;p=87688"},"modified":"2024-03-22T14:51:59","modified_gmt":"2024-03-22T14:51:59","slug":"marketing-technology-selection-guide","status":"publish","type":"guides","link":"https:\/\/www.smartinsights.com\/guides\/marketing-technology-selection-guide\/","title":{"rendered":"Marketing technology selection guide"},"content":{"rendered":"<h3>How will this guide help me and my business?<\/h3>\n<p class=\"p1\">As marketers today, we\u2019re fortunate to have a huge number of options for marketing technology services\u00a0to give us insight about our customers, competitors, and market. These online services also help us compete by enabling our businesses to communicate with our audiences with automated, relevant real-time communications integrated across desktop and mobile and digital plus traditional marketing channels! However, there are so many tools in different categories it can be difficult to know which are available and which offer the best features.<\/p>\n<p class=\"p1\">So,\u00a0where do you start when deciding on the best types of services to use? There\u2019s a challenge with the sheer number of tools which vary enormously in cost and quality and new challenger tools can sometimes do a better job than the established tools. Larger businesses and brands will require \u2018enterprise\u2019 services with a full-feature set which can be used across teams and smaller businesses will be looking for simpler, lower-cost or free services.<\/p>\n<p class=\"p1\">This guide will help you harness the power of the available digital tools since it recommends:<\/p>\n<ul>\n<li class=\"p1\">More than 30 categories of tools you can compare your 'marketing stack' against<\/li>\n<li class=\"p1\">5 main tools in each category ranked in order of value - plus\u00a0other recommended tools to consider in each category<\/li>\n<li class=\"p1\">An audit tool for reviewing your current MarTech to identify the gap between what you have now and what you will need in the future<\/li>\n<li class=\"p1\">Tools across the full customer lifecycle to acquire, convert and retain customers<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>How will this guide help me and my business? As marketers today, we\u2019re fortunate to have a huge number of options for marketing technology services\u00a0to give us insight about our customers, competitors, and market. These online services also help us &hellip;..<\/p>\n","protected":false},"featured_media":168499,"template":"","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing technology selection guide | Smart Insights<\/title>\n<meta name=\"description\" content=\"Find the best marketing tools for your business, task or campaign by reviewing our marketing technology selection guide.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/guides\/marketing-technology-selection-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing technology selection guide | Smart Insights\" \/>\n<meta property=\"og:description\" content=\"Find the best marketing tools for your business, task or campaign by reviewing our marketing technology selection guide.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartinsights.com\/guides\/marketing-technology-selection-guide\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartinsights\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-22T14:51:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/05\/Marketing-Technology-Selection-Guide-2024.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2480\" \/>\n\t<meta property=\"og:image:height\" content=\"3508\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/marketing-technology-selection-guide\/\",\"url\":\"https:\/\/www.smartinsights.com\/guides\/marketing-technology-selection-guide\/\",\"name\":\"Marketing technology selection guide | Smart Insights\",\"isPartOf\":{\"@id\":\"https:\/\/www.smartinsights.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/marketing-technology-selection-guide\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/marketing-technology-selection-guide\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/05\/Marketing-Technology-Selection-Guide-2024.png\",\"datePublished\":\"2017-05-08T09:10:57+00:00\",\"dateModified\":\"2024-03-22T14:51:59+00:00\",\"description\":\"Find the best marketing tools for your business, task or campaign by reviewing our marketing technology selection guide.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/marketing-technology-selection-guide\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.smartinsights.com\/guides\/marketing-technology-selection-guide\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/marketing-technology-selection-guide\/#primaryimage\",\"url\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/05\/Marketing-Technology-Selection-Guide-2024.png\",\"contentUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/05\/Marketing-Technology-Selection-Guide-2024.png\",\"width\":2480,\"height\":3508,\"caption\":\"Smart Insights Marketing Technology Selection guide cover\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/marketing-technology-selection-guide\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.smartinsights.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Guides\",\"item\":\"https:\/\/www.smartinsights.com\/guides\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Marketing technology selection guide\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.smartinsights.com\/#website\",\"url\":\"https:\/\/www.smartinsights.com\/\",\"name\":\"Smart Insights\",\"description\":\"Digital Marketing &gt; 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