{"id":89037,"date":"2017-08-09T15:00:00","date_gmt":"2017-08-09T14:00:00","guid":{"rendered":"http:\/\/www.smartinsights.com\/?p=89037"},"modified":"2017-08-09T10:11:09","modified_gmt":"2017-08-09T09:11:09","slug":"2017-cart-abandonment-stats-infographic","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/internet-marketing-statistics\/2017-cart-abandonment-stats-infographic\/","title":{"rendered":"2017 Cart Abandonment Stats [Infographic]"},"content":{"rendered":"<h2 class=\"p1\">How is cart abandonment and remarketing changing in 2017?<\/h2>\n<p class=\"p1\"><span class=\"s1\">The global cart abandonment rate for Q1 2017 was 75.6%, down 1.2% from the previous quarter, which included the Christmas shopping season.\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">This data is taken from more than 500 ecommerce sites and tracks abandonment rates across six key sectors.\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">There is plenty of variance between the sectors studied, and it's interesting to see why. For example, while fashion site experience lower than average abandonment rates, at 68.3%, abandonment in the finance sector is much higher, at 83.6%. Travel sites also experience high abandonment rates, at 81.7%.\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Broadly speaking, the more complex the on-site experience and purchase process, the higher the abandonment rates. So, a fashion retailer with a simple checkout and relatively low-cost items will experience fewer drop outs than a travel site with more expensive products and longer forms to complete.\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">We know from other data that mobile web traffic is now outpacing desktop, but often the sales volumes are proportionally much lower on mobile.\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">The stats bear this out, with 51.3% of retail traffic coming from mobile devices yet just 36.8% of sales. Click on the <a href=\"https:\/\/blog.salecycle.com\/post\/infographic-remarketing-report-q1-2017\/\">infographic<\/a> below to see an enlarged version.\u00a0<\/span><\/p>\n<p class=\"p1\"><a href=\"http:\/\/www.smartinsights.com\/?attachment_id=89039\" rel=\"attachment wp-att-89039\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-89039\" src=\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/06\/The-cart-abandonment-Report-Q1-2017.jpg\" alt=\"\" width=\"636\" height=\"2473\" srcset=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/06\/The-cart-abandonment-Report-Q1-2017.jpg 1800w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/06\/The-cart-abandonment-Report-Q1-2017-550x2139.jpg 550w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/06\/The-cart-abandonment-Report-Q1-2017-768x2987.jpg 768w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/06\/The-cart-abandonment-Report-Q1-2017-700x2722.jpg 700w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/06\/The-cart-abandonment-Report-Q1-2017-103x400.jpg 103w\" sizes=\"(max-width: 636px) 100vw, 636px\" \/><\/a><\/p>\n<p class=\"p1\">Thanks to <a href=\"https:\/\/blog.salecycle.com\/post\/infographic-remarketing-report-q1-2017\/\">Salecycle<\/a> for creating this infographic.<\/p>\n<p class=\"p1\">\n","protected":false},"excerpt":{"rendered":"<p>How is cart abandonment and remarketing changing in 2017? The global cart abandonment rate for Q1 2017 was 75.6%, down 1.2% from the previous quarter, which included the Christmas shopping season.\u00a0 This data is taken from more than 500 ecommerce &hellip;..<\/p>\n","protected":false},"author":137918,"featured_media":89039,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"categories":[465],"tags":[1253],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2017 Cart Abandonment Stats [Infographic] | Smart Insights<\/title>\n<meta name=\"description\" content=\"2017 Cart Abandonment Stats [Infographic] How is cart abandonment and remarketing changing in 2017? 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