At Smart Insights, we believe in using data-driven marketing to make your marketing activities work harder. You may have the best-laid campaign plans in the world, but if you don't use granular tracking codes in your\u00a0analytics you won't learn what works and what doesn't to improve for the future.<\/p>\n
When consulting or training we find that many businesses don't fully track their inbound marketing activities, especially their content marketing\u00a0where content is shared by email or social.<\/p>\n
Google does have its own campaign URL tracking service on its developer site, but it only enables you to enter one channel or campaign at a time and you can't keep previous campaigns for reference.<\/p>\n
Use this template and you will be able to:<\/p>\n
Here's an example tracking URL for a newsletter. The tracking code follows the landing page address after the '?' so is sometimes called the 'query string'. Google Analytics automatically parses each parameter which starts with &utm and you can\u00a0see the different channels which are based on the utm_medium and utm_source parameters in the Acquisition reports of GA4.<\/p>\n
http:\/\/www.domainname.com\/example_landing_page?utm_source=newsletter&utm_medium=email&utm_campaign=22062017&utm_term=hero_link&utm_content=tracker<\/pre>\nNote that some email marketing packages and social media sharing tools automatically add these parameters in which case it may be best to use these. But in our experience these often don't give you the control you need.<\/p>\n
Who is it for?<\/h3>\n
This spreadsheet is for 'hands-on' marketers agency-side and client side who\u00a0are running campaigns, but looking to improve the quality of their reporting. Typical roles include:<\/p>\n
Why use this template? At Smart Insights, we believe in using data-driven marketing to make your marketing activities work harder. You may have the best-laid campaign plans in the world, but if you don’t use granular tracking codes in your\u00a0analytics …..<\/p>\n","protected":false},"featured_media":119478,"template":"","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"acf":[],"yoast_head":"\n