{"id":9225,"date":"2011-12-28T16:52:40","date_gmt":"2011-12-28T16:52:40","guid":{"rendered":"http:\/\/www.smartinsights.com\/?post_type=guides&#038;p=9225"},"modified":"2024-06-12T10:23:30","modified_gmt":"2024-06-12T09:23:30","slug":"digital-marketing-benchmarking","status":"publish","type":"guides","link":"https:\/\/www.smartinsights.com\/guides\/digital-marketing-benchmarking\/","title":{"rendered":"Digital marketing strategy audit\/health check"},"content":{"rendered":"<div id=\"product-benefits\" class=\"product-info\">\n<h2>How will this digital marketing strategy audit help me and my business?<\/h2>\n<p>Do you want to know where you most need to improve your digital marketing? With so many great opportunities for deploying digital marketing, it can be difficult to know which to prioritize. In larger businesses, you will need to justify your plans to colleagues by showing clear priorities.<\/p>\n<p>Start your journey to improve your digital marketing here by reviewing your activities against best practices defined in the Smart Insights RACE Planning system.<\/p>\n<p>To use the spreadsheet, simply answer the questions about your digital marketing effectiveness or score your digital capability on a scale of 1 to 5 using the drop-down selection of options and a Radar diagram will be automatically created to summarize areas needing improvement.<\/p>\n<p>Dr. Dave Chaffey originally developed this spreadsheet when consulting to audit clients' websites and digital communications against best practices using analytics and also collaboratively when completing workshops and interviews with digital stakeholders.<\/p>\n<p>Now it's popular with Smart Insights members for completing similar interviews with stakeholders or in a group review session, for example: between agency and client. It can also be completed quickly by a manager reviewing current weaknesses in digital marketing for a business\u00a0to show the gaps and what needs to be improved.<\/p>\n<\/div>\n<div class=\"product-info\">\n<h3>Who is this audit for?<\/h3>\n<p>We\u2019ve designed this audit spreadsheet to be as flexible as possible, so it can be applied for different types of businesses and roles:<\/p>\n<ul>\n<li><strong>Company directors and marketing managers<\/strong> \u2013 identify priorities you can direct your team and agencies to work on<\/li>\n<li><strong>Digital marketing managers<\/strong> \u2013 create a prioritized roadmap of digital marketing activities and review actions as a checklist<\/li>\n<li><strong>Agencies and consultants<\/strong> \u2013 use it to compare against and improve your own marketing audits and recommendations to clients<\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>How will this digital marketing strategy audit help me and my business? Do you want to know where you most need to improve your digital marketing? With so many great opportunities for deploying digital marketing, it can be difficult to &hellip;..<\/p>\n","protected":false},"featured_media":129210,"template":"","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital marketing strategy audit\/health check | Smart Insights<\/title>\n<meta name=\"description\" content=\"Want to know where you most need to improve your digital marketing? Audit your digital marketing strategy and discover areas to optimize.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-benchmarking\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital marketing strategy audit\/health check | Smart Insights\" \/>\n<meta property=\"og:description\" content=\"Want to know where you most need to improve your digital marketing? Audit your digital marketing strategy and discover areas to optimize.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-benchmarking\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartinsights\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-12T09:23:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2011\/12\/digital-marketing-strategy-audit-healthcheck-cover.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"595\" \/>\n\t<meta property=\"og:image:height\" content=\"839\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-benchmarking\/\",\"url\":\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-benchmarking\/\",\"name\":\"Digital marketing strategy audit\/health check | Smart Insights\",\"isPartOf\":{\"@id\":\"https:\/\/www.smartinsights.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-benchmarking\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-benchmarking\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2011\/12\/digital-marketing-strategy-audit-healthcheck-cover.jpg\",\"datePublished\":\"2011-12-28T16:52:40+00:00\",\"dateModified\":\"2024-06-12T09:23:30+00:00\",\"description\":\"Want to know where you most need to improve your digital marketing? 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