{"id":92552,"date":"2017-07-25T16:00:27","date_gmt":"2017-07-25T15:00:27","guid":{"rendered":"http:\/\/www.smartinsights.com\/?p=92552"},"modified":"2017-07-25T09:41:16","modified_gmt":"2017-07-25T08:41:16","slug":"rapid-customer-service-important-content-social-communities","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/customer-relationship-management\/customer-service-and-support\/rapid-customer-service-important-content-social-communities\/","title":{"rendered":"Rapid customer service is more important than content and social communities"},"content":{"rendered":"

Chart of the day:\u00a0<\/em>A recent study has shown that customers want better customer service from your brand.<\/h2>\n

It's no surprise that a good customer support service is topping the list of what customers want most from a brand. Having a good communication with your customers is vital in conversion and retention. How else is a customer going to tell you if something is wrong? You need to address these issues as quickly, efficiently and professionally as possible to keep a quality brand and product reputation.<\/p>\n

\"Important<\/a><\/p>\n

This being said, is it\u00a0a shock that customers favor always on, automated service options the least? No. Customers do not want brands with a detached automated service. It is clear that over half (52%) of respondents\u00a0want a fast response to their issues, something that can be hard to achieve with an automated service.<\/p>\n

38% of those surveyed want a person to speak to, regardless of time or location. There is a rising importance in a 24\/7 customer support service that is readily available to customers. If your customer had a problem that they need resolving they want it dealt with quickly and with a person - not an automated service.<\/p>\n

Further, other important attributes customer's experiences with brands include customer loyalty (42%) and readily available information where and when they need it (38%).<\/p>\n

With the importance being on good customer service, relationships between brand and customer and customer loyalty, respondents\u00a0revealed that their least important attributes were:<\/p>\n