{"id":93629,"date":"2017-08-11T16:45:23","date_gmt":"2017-08-11T15:45:23","guid":{"rendered":"http:\/\/www.smartinsights.com\/?post_type=guides&p=93629"},"modified":"2019-07-11T08:14:52","modified_gmt":"2019-07-11T07:14:52","slug":"email-marketing-marketing-automation-buyers-guide","status":"publish","type":"guides","link":"https:\/\/www.smartinsights.com\/guides\/email-marketing-marketing-automation-buyers-guide\/","title":{"rendered":"Email marketing and marketing automation buyer’s guide"},"content":{"rendered":"

How will this guide help me and my business?<\/h3>\n

Email marketing continues to be one of the strongest channels for ROI. Now, to increase relevance through automated personalised messaging through the lifecycle, many businesses are deploying Marketing Automation. But with so many vendors, where should you start when selecting the best fit for your business?<\/p>\n

Our guide gives a comprehensive review of the essential features alternative email and marketing automation platforms, with recommendations based on different requirements.<\/p>\n

It has been produced by Email Marketing expert Kate Barrett and contains a detailed review of features based on information provided by Email Service Providers (often known as ESPs) and Marketing Automation platforms.<\/p>\n

The aim of this guide is to help you select the Email and Marketing Automation provider that is just right for you.<\/p>\n

Who is this guide for?<\/h3>\n

This guide is for senior marketing managers and email marketing managers who are looking to switch email platform and are actively reviewing alternative email marketing service providers and marketing automation platforms.<\/p>\n","protected":false},"excerpt":{"rendered":"

How will this guide help me and my business? Email marketing continues to be one of the strongest channels for ROI. Now, to increase relevance through automated personalised messaging through the lifecycle, many businesses are deploying Marketing Automation. But with …..<\/p>\n","protected":false},"featured_media":121472,"template":"","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"acf":[],"yoast_head":"\nEmail marketing and marketing automation buyer's guide | Smart Insights<\/title>\n<meta name=\"description\" content=\"With so many Marketing Automation vendors, where should you start when selecting the best fit for your business? This guide will help you decide.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/guides\/email-marketing-marketing-automation-buyers-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email marketing and marketing automation buyer's guide | Smart Insights\" \/>\n<meta property=\"og:description\" content=\"With so many Marketing Automation vendors, where should you start when selecting the best fit for your business? This guide will help you decide.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartinsights.com\/guides\/email-marketing-marketing-automation-buyers-guide\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartinsights\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-11T07:14:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/08\/emai-lmarketing-guide.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"595\" \/>\n\t<meta property=\"og:image:height\" content=\"839\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/email-marketing-marketing-automation-buyers-guide\/\",\"url\":\"https:\/\/www.smartinsights.com\/guides\/email-marketing-marketing-automation-buyers-guide\/\",\"name\":\"Email marketing and marketing automation buyer's guide | Smart Insights\",\"isPartOf\":{\"@id\":\"https:\/\/www.smartinsights.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/email-marketing-marketing-automation-buyers-guide\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/email-marketing-marketing-automation-buyers-guide\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/08\/emai-lmarketing-guide.jpg\",\"datePublished\":\"2017-08-11T15:45:23+00:00\",\"dateModified\":\"2019-07-11T07:14:52+00:00\",\"description\":\"With so many Marketing Automation vendors, where should you start when selecting the best fit for your business? This guide will help you decide.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/email-marketing-marketing-automation-buyers-guide\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.smartinsights.com\/guides\/email-marketing-marketing-automation-buyers-guide\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/email-marketing-marketing-automation-buyers-guide\/#primaryimage\",\"url\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/08\/emai-lmarketing-guide.jpg\",\"contentUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/08\/emai-lmarketing-guide.jpg\",\"width\":595,\"height\":839},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/email-marketing-marketing-automation-buyers-guide\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.smartinsights.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Guides\",\"item\":\"https:\/\/www.smartinsights.com\/guides\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Email marketing and marketing automation buyer’s guide\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.smartinsights.com\/#website\",\"url\":\"https:\/\/www.smartinsights.com\/\",\"name\":\"Smart Insights\",\"description\":\"Digital Marketing > The Marketing Strategy Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.smartinsights.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Email marketing and marketing automation buyer's guide | Smart Insights","description":"With so many Marketing Automation vendors, where should you start when selecting the best fit for your business? This guide will help you decide.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.smartinsights.com\/guides\/email-marketing-marketing-automation-buyers-guide\/","og_locale":"en_US","og_type":"article","og_title":"Email marketing and marketing automation buyer's guide | Smart Insights","og_description":"With so many Marketing Automation vendors, where should you start when selecting the best fit for your business? This guide will help you decide.","og_url":"https:\/\/www.smartinsights.com\/guides\/email-marketing-marketing-automation-buyers-guide\/","og_site_name":"Smart Insights","article_publisher":"https:\/\/www.facebook.com\/smartinsights","article_modified_time":"2019-07-11T07:14:52+00:00","og_image":[{"width":595,"height":839,"url":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/08\/emai-lmarketing-guide.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@smartinsights","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.smartinsights.com\/guides\/email-marketing-marketing-automation-buyers-guide\/","url":"https:\/\/www.smartinsights.com\/guides\/email-marketing-marketing-automation-buyers-guide\/","name":"Email marketing and marketing automation buyer's guide | Smart Insights","isPartOf":{"@id":"https:\/\/www.smartinsights.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.smartinsights.com\/guides\/email-marketing-marketing-automation-buyers-guide\/#primaryimage"},"image":{"@id":"https:\/\/www.smartinsights.com\/guides\/email-marketing-marketing-automation-buyers-guide\/#primaryimage"},"thumbnailUrl":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/08\/emai-lmarketing-guide.jpg","datePublished":"2017-08-11T15:45:23+00:00","dateModified":"2019-07-11T07:14:52+00:00","description":"With so many Marketing Automation vendors, where should you start when selecting the best fit for your business? This guide will help you decide.","breadcrumb":{"@id":"https:\/\/www.smartinsights.com\/guides\/email-marketing-marketing-automation-buyers-guide\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.smartinsights.com\/guides\/email-marketing-marketing-automation-buyers-guide\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.smartinsights.com\/guides\/email-marketing-marketing-automation-buyers-guide\/#primaryimage","url":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/08\/emai-lmarketing-guide.jpg","contentUrl":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/08\/emai-lmarketing-guide.jpg","width":595,"height":839},{"@type":"BreadcrumbList","@id":"https:\/\/www.smartinsights.com\/guides\/email-marketing-marketing-automation-buyers-guide\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.smartinsights.com\/"},{"@type":"ListItem","position":2,"name":"Guides","item":"https:\/\/www.smartinsights.com\/guides\/"},{"@type":"ListItem","position":3,"name":"Email marketing and marketing automation buyer’s guide"}]},{"@type":"WebSite","@id":"https:\/\/www.smartinsights.com\/#website","url":"https:\/\/www.smartinsights.com\/","name":"Smart Insights","description":"Digital Marketing > The Marketing Strategy Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.smartinsights.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/guides\/93629"}],"collection":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/guides"}],"about":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/types\/guides"}],"version-history":[{"count":7,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/guides\/93629\/revisions"}],"predecessor-version":[{"id":134225,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/guides\/93629\/revisions\/134225"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/media\/121472"}],"wp:attachment":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/media?parent=93629"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}