{"id":94378,"date":"2018-02-27T16:00:52","date_gmt":"2018-02-27T16:00:52","guid":{"rendered":"http:\/\/www.smartinsights.com\/?p=94378"},"modified":"2018-03-06T21:09:32","modified_gmt":"2018-03-06T21:09:32","slug":"marketing-even-effective","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/digital-marketing-strategy\/digital-strategy-development\/marketing-even-effective\/","title":{"rendered":"Are marketing models and strategies even effective?"},"content":{"rendered":"<h2><em>Chart of the Day:\u00a0<\/em>39% of marketers don't think their\u00a0organization's marketing strategy is effective<\/h2>\n<p>Having already looked at top priorities in organizations, marketing and sales priorities and challenges, it is now time to address whether\u00a0above all else marketers feel marketing is effective.<\/p>\n<p>Seems ridiculous to think that marketers think marketing is not effective. Almost a whopping 4 in 10 (39%) of respondents believe that their\u00a0organization's marketing strategy is not effective. This might be due to them not using and utilizing the correct marketing model that suits their business\u00a0objectives and goals. You also need to integrate\u00a0a variety of platforms to gain a wider audience reach, using just one model might not be effective.<\/p>\n<h3>Do you feel that your organization's marketing strategy is effective?<\/h3>\n<p><a href=\"http:\/\/www.smartinsights.com\/digital-marketing-strategy\/digital-strategy-development\/marketing-even-effective\/attachment\/is-your-organizations-marketing-strategy-effective\/\" rel=\"attachment wp-att-94380\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-94380 aligncenter\" src=\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/08\/is-your-organizations-marketing-strategy-effective-550x346.png\" alt=\"is your organization's marketing strategy effective\" width=\"550\" height=\"346\" srcset=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/08\/is-your-organizations-marketing-strategy-effective-550x346.png 550w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/08\/is-your-organizations-marketing-strategy-effective-150x94.png 150w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/08\/is-your-organizations-marketing-strategy-effective-768x483.png 768w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/08\/is-your-organizations-marketing-strategy-effective-700x441.png 700w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/08\/is-your-organizations-marketing-strategy-effective-250x157.png 250w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/08\/is-your-organizations-marketing-strategy-effective.png 955w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><\/p>\n<p>One respondent\u00a0commented:<\/p>\n<blockquote><p>The most disruptive force to affect my job in the next 3-5 years is the lack of research my company does when it comes to marketing strategies<\/p><\/blockquote>\n<h3>Based on your organization's approach to marketing, do you feel that your marketing strategy is effective?<\/h3>\n<p><a href=\"http:\/\/www.smartinsights.com\/digital-marketing-strategy\/digital-strategy-development\/marketing-even-effective\/attachment\/approaches-to-marketing-effectiveness\/\" rel=\"attachment wp-att-94385\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-94385 aligncenter\" src=\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/08\/approaches-to-marketing-effectiveness-550x326.png\" alt=\"approaches to marketing effectiveness\" width=\"550\" height=\"326\" srcset=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/08\/approaches-to-marketing-effectiveness-550x326.png 550w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/08\/approaches-to-marketing-effectiveness-150x89.png 150w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/08\/approaches-to-marketing-effectiveness-768x456.png 768w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/08\/approaches-to-marketing-effectiveness-700x416.png 700w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/08\/approaches-to-marketing-effectiveness-250x148.png 250w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/08\/approaches-to-marketing-effectiveness.png 967w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><\/p>\n<p>Asking whether they thought their marketing strategy is effective based on approaches, those that focus on inbound marketing were more likely to say it was effective (68%) than those who focus their attention on outbound marketing (32%).<\/p>\n<p>Most companies may not know where to start. But, at Smart Insights we believe that marketing models are an important part of your marketing strategy and powerful 'mind tools'. Using a model\u00a0helps build a strategic approach and\u00a0improve your digital marketing efforts - if it's the right one.<\/p>\n<p>Make sure you're using the right model for your business or you too will think your marketing is ineffective.<\/p>\n<p><strong>Audit models include:<\/strong><\/p>\n<ul>\n<li>Forrester's\u00a05Is<\/li>\n<li>Lauterborn's 4Cs<\/li>\n<li>10 C's of marketing<\/li>\n<\/ul>\n<p><strong>Planning models include:<\/strong><\/p>\n<ul>\n<li>6Cs of customer motivation<\/li>\n<li>Hofacker's 5 stages of information processing<\/li>\n<li>RACE planning<\/li>\n<li>Technology acceptance model<\/li>\n<\/ul>\n<p><strong>Strategy models<\/strong><\/p>\n<ul>\n<li>4Cs for marketing communications<\/li>\n<li>McKinsey's consumer decision journey<\/li>\n<li>The Honeycomb model<\/li>\n<\/ul>\n<p>If you find yourself, or your organization, believing your marketing strategy is ineffective, why not take a look at our <a href=\"http:\/\/www.smartinsights.com\/guides\/digital-marketing-models\">Digital Marketing Models guide<\/a>, which outlines the key marketing models to help you plan and structure your digital marketing<\/p>\n<ul>\n<li><strong>Source :\u00a0<\/strong><a href=\"http:\/\/www.stateofinbound.com\/\">HubSpot<\/a><\/li>\n<li><strong>Sample Size:\u00a0<\/strong>6,000+ worldwide inc CEO's, Directors and individual\u00a0contributions from large and small businesses<\/li>\n<li><strong>Recommended resource: <\/strong><a href=\"http:\/\/www.smartinsights.com\/guides\/digital-marketing-models\">Digital Marketing Models guide7<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Chart of the Day:\u00a039% of marketers don&#8217;t think their\u00a0organization&#8217;s marketing strategy is effective Having already looked at top priorities in organizations, marketing and sales priorities and challenges, it is now time to address whether\u00a0above all else marketers feel marketing is &hellip;..<\/p>\n","protected":false},"author":319482,"featured_media":94385,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"categories":[436],"tags":[1232],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Are marketing models and strategies even effective? 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