{"id":95323,"date":"2017-08-31T10:05:46","date_gmt":"2017-08-31T09:05:46","guid":{"rendered":"http:\/\/www.smartinsights.com\/?post_type=guides&#038;p=95323"},"modified":"2023-03-22T12:26:53","modified_gmt":"2023-03-22T12:26:53","slug":"understanding-different-types-marketing-plan","status":"publish","type":"guides","link":"https:\/\/www.smartinsights.com\/guides\/understanding-different-types-marketing-plan\/","title":{"rendered":"How to structure different types of marketing plans"},"content":{"rendered":"<h3>How will this guide help me and my business?<\/h3>\n<p>With so many different types of marketing plans used by businesses, it can be difficult to know how they differ and which is the best type of plan to use in different situations.<\/p>\n<p>We have created this guide to help you understand the different types of plans, when and why those plans should be used, potential drawbacks and how to structure them. Whether you\u2019re not sure which plan will work best, or you simply want to make sure you\u2019re producing the most relevant plan, this guide will help you to understand the different types of plans, how to use them, and when to use them.<\/p>\n<h3>Who is this different types of marketing guide for?<\/h3>\n<p>This guide is for anyone who wants to improve their knowledge of the different types of marketing plans with a view to gaining more senior roles. It's also useful for any manager involved in creating the marketing strategy for the future of the business. It's particularly for those who want to review their marketing. This includes:<\/p>\n<ul>\n<li>Company owners and directors<\/li>\n<li>Heads of marketing or digital marketing departments<\/li>\n<li>CMOs, marketing managers, and digital marketing managers<\/li>\n<li>Consultants or agency account managers<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>How will this guide help me and my business? With so many different types of marketing plans used by businesses, it can be difficult to know how they differ and which is the best type of plan to use in &hellip;..<\/p>\n","protected":false},"featured_media":165630,"template":"","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to structure different types of marketing plans | Smart Insights<\/title>\n<meta name=\"description\" content=\"Understand the different types of marketing plans, and when, why and how to implement and structure them to achieve business growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/guides\/understanding-different-types-marketing-plan\/\" \/>\n<meta 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