{"id":96404,"date":"2017-09-12T16:00:47","date_gmt":"2017-09-12T15:00:47","guid":{"rendered":"http:\/\/www.smartinsights.com\/?p=96404"},"modified":"2017-09-12T15:44:22","modified_gmt":"2017-09-12T14:44:22","slug":"future-distributor-trend-2018","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/online-brand-strategy\/multichannel-strategies\/future-distributor-trend-2018\/","title":{"rendered":"Content distribution channel trends for 2018?"},"content":{"rendered":"

Chart of the day: <\/em>Youtube\u00a0remains the main distributor channel to enhance engagement rates<\/h2>\n

Looking into the future, it is important that companies have a clear digital plan entering 2018. With a multitude of different platforms at every marketer's disposal, it can be challenging to know which ones need the most attention to connect with potential customers.<\/p>\n

However, there are some channels and media that cause the biggest disruption for marketers and their efforts to get their brand noticed.<\/p>\n

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When we asked respondents about future disruptors to their busi- ness, people across the globe cited the current political landscape as a source of disruption in their jobs. For the rst time, we received a multitude of references to current events: Brexit, the current U.S. administration, economic crises, world politics, and even a call-out on currency uctuations in South Africa. For business leaders, uncertainty and fear in the political and economic climate are only compli- cated by the speed of change in the marketing and sales industry and the speed at which new digital challenges occur.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/blockquote>\n

The biggest disruptor\u00a0was video, then AI and VR and a constant\u00a0disruptor including social media. This is probably because of the rate social media changes - new features are added, old features are updated and there are new algorithms to take into account to make sure you stand out. With a multitude of brands using social media to reach potential customers, it's very competitive.<\/p>\n

What content distribution channel do you plan to add to your marketing efforts in the next 12 months?<\/h3>\n

\"future<\/a><\/p>\n

Although video remains a big disruptor, Youtube remains the top content distributional channel to add into a marketing strategy (49-52%), within the next 12 months, from senior level positions. Facebook video follows closely behind (43-50%), with individual\u00a0respondents believing this is more important than Youtube.<\/p>\n