When it comes to promoting your webinars, you just can\u2019t beat email. We recently asked the live webinar audience how many pre-event promotional emails they send, and over 57% said they sent at least three. But, are they getting the most from those emails? On average, you have less than eight seconds to convince the reader that your message is worth spending time reading through all the way. How do you make those eight seconds work for you? These are the five elements of great event promotion emails:<\/span><\/p>\n Without a killer subject line, people may not even open your email. There is definitely an art and a science to crafting that killer subject line. The art lies in crafting a line that sounds cool enough to make people want to engage and read more. It should promise a change or offer a solution to a pain point or need specific to your audience. The line should be clear, exciting, and above all, short.<\/span> The top of your HTML emails should serve as an ad for your webinar. In fact, it could actually be a variation on the creative you used in your banner ads or paid social promotions. The banner should include the name of the webinar, time and date, an eye-catching image that supports the theme of your webinar, and a great big \u201cRegister Now\u201d button (which, ideally, they then click on and register for).<\/span><\/p>\n They opened your email, saw a gorgeous clickable banner, and now\u2026 you have to wow them with an awesome opening line with the last few remaining seconds that you have their attention for. Your opening line is like the first few minutes of a great TV show. It needs to further pull the audience in so that they\u2019re interested enough to keep watching \u2014 or in our case, reading. So have fun with it! Ask a thought-provoking question. Share an interesting statistic or fun fact to pique their interest. Pose a compelling hypothetical scenario. Show your readers that you understand their situation and their pain points, and they\u2019ll want to know how you\u2019re going to resolve them. Which brings us to\u2026<\/span><\/p>\n1. Enticing subject line<\/h3>\n
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\n<\/span>And what about the science part? That calls for A\/B testing. Want to know whether questions or statements make better subject lines? Test it! Suspect that different audience segments might respond to different messages? Segment them out and test it! Thinking of experimenting with personalization in the subject line? Test it! The more test you run, the more you will learn about your audience \u2014 and the higher your next email open rate will be.<\/span><\/p>\n2. Clickable Banner<\/h3>\n
3. Awesome opening line<\/h3>\n
4. Scannable bullets<\/h3>\n