{"id":98630,"date":"2017-10-25T15:00:00","date_gmt":"2017-10-25T14:00:00","guid":{"rendered":"http:\/\/www.smartinsights.com\/?p=98630"},"modified":"2017-10-26T11:32:02","modified_gmt":"2017-10-26T10:32:02","slug":"awesome-ideas-black-friday-marketing-campaigns","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/traffic-building-strategy\/campaign-planning\/awesome-ideas-black-friday-marketing-campaigns\/","title":{"rendered":"Awesome ideas for Black Friday marketing campaigns"},"content":{"rendered":"

Inspiration for your Black Friday marketing campaign, to help you stand out from the crowd<\/h2>\n

With everyone shouting about the same thing, its hard to get your voice heard. Black Friday is no exception. Nearly every major retailer will promote Black Friday.\u00a0Black Friday has become increasingly popular in the UK over the last few years, after originating in the US. Although it's a day hated by many, it has become a great way for retailers to increase profits.<\/p>\n

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Last year\u00a0154 million consumers made purchases, that\u2019s about 3 million more than the previous year. Last year Black Friday surpassed the $3 billion mark for the first time, setting a new sales record.\u00a0It was found that\u00a076% of retailers will be taking part in Black Friday this year<\/a>.<\/p>\n

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There is so much noise around Black Friday and brands competing to be heard, but often you need to do more than just drop your prices to see a good ROI. If you're looking for inspiration for your next Black Friday campaign use one of these tactics.<\/p>\n

Social Media<\/h3>\n

Social Media plays a massive part around Black Friday. Consumers are most likely to share news of deals with friends than at any other time of year. According to one survey, social media is the most important channel for Black Friday promotion<\/a>.<\/p>\n

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Chubbies decided to offer a new gift with purchase every hour for 12 hours. This campaign creates an incentive to buy and gets their followers to keep checking back in with\u00a0Chubbies each hour to see what the latest gift is. They also created a trailer to accompany the offer.<\/p>\n

\"Chubbies<\/p>\n

Sometimes using humor can be a great way to get through the noise and make your Black Friday messaging stand out. Amazon used humor in their last their campaign. They had clearly done their research to find a passionate group within their community and used humor to sell to them.<\/p>\n

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Amazon received a great response from their community.<\/p>\n

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One of the biggest reasons people avoid shopping online is because of high shipping costs. This Black Friday why not advertize free shipping or discounted shipping to help boost your ecommerce sales this year<\/p>\n

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Before you dive into a social media campaign s<\/span>tart by considering your messaging and how you want to push your offers. Start by looking at which platform works best for your business. Then choose a strategy, this might be using humor to attract attention, sharing your offers, running a contest or using social advertising. Whatever it is, make sure you know your audience, your message is suitable and your content looks good.<\/p>\n

Choose to not take part<\/h3>\n

There are some well-known retailers who have decided to sit it out the chaos of Black Friday, while their rivals offer discounts. In 2016 Asda\u00a0choose not to take part, and has instead\u00a0released\u00a0a \u2018mannequin challenge\u2019 video<\/a> spoofing the mayhem which hit its stores back in 2014.<\/p>\n