{"id":99357,"date":"2017-10-16T09:11:02","date_gmt":"2017-10-16T08:11:02","guid":{"rendered":"http:\/\/www.smartinsights.com\/?post_type=guides&#038;p=99357"},"modified":"2021-03-02T16:28:40","modified_gmt":"2021-03-02T16:28:40","slug":"gdpr-briefing","status":"publish","type":"guides","link":"https:\/\/www.smartinsights.com\/guides\/gdpr-briefing\/","title":{"rendered":"GDPR and ePrivacy briefing for marketing professionals"},"content":{"rendered":"<h3>How will this guide help me and my business?<\/h3>\n<p>The General Data Protection Regulation came into force in all 28 countries in Europe on <strong>25th May 2018<\/strong>. Despite Brexit, the legal requirements of GDPR are still in force, so companies should check compliance to reduce risk of fines or enforcement action. Brexit has also triggered a review of the law related to data transfer between the European Community and the UK which should be considered by marketers.<\/p>\n<p>Digital marketing using websites, email and texts are also subject to the ePrivacy initiative which is currently being updated. We also explain the requirements of the relevant law in this report.<\/p>\n<p>As well as explaining the principles of these regulations, we also give examples of how businesses must explain and obtain consent for new and existing prospects and customers who subscribe to their email lists and are stored within CRM and other systems.<\/p>\n<h3>What our GDPR briefing shows you<\/h3>\n<p>Our briefing will help you:<\/p>\n<ol>\n<li>Learn the concepts and guidance of the GDPR and how you need to respond and when.<\/li>\n<li>Understand the context of GDPR, explaining differences to previous data protection legislation and relating it other laws such as the update to the ePrivacy directive\/Privacy and Electronic Communications Regulations (PECR) which will come into force in the future.<\/li>\n<li>Prioritise actions you need to take to prepare and implement your solution.<\/li>\n<li>Get practical recommendations on how you need to update your data collection forms, privacy statements and re-consent.<\/li>\n<li>Review examples of forms and statements companies have used to gain consent.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>How will this guide help me and my business? The General Data Protection Regulation came into force in all 28 countries in Europe on 25th May 2018. Despite Brexit, the legal requirements of GDPR are still in force, so companies &hellip;..<\/p>\n","protected":false},"featured_media":111789,"template":"","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>GDPR and ePrivacy briefing for marketing professionals | Smart Insights<\/title>\n<meta name=\"description\" content=\"Better understand the context of GDPR and prioritize actions you need to take to prepare and implement your solution with our insightful guide.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/guides\/gdpr-briefing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GDPR and ePrivacy briefing for marketing professionals | Smart Insights\" \/>\n<meta property=\"og:description\" content=\"Better understand the context of GDPR and prioritize actions you need to take to prepare and implement your solution with our insightful guide.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartinsights.com\/guides\/gdpr-briefing\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartinsights\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-02T16:28:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/10\/web-cover-v2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"595\" \/>\n\t<meta property=\"og:image:height\" content=\"839\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/gdpr-briefing\/\",\"url\":\"https:\/\/www.smartinsights.com\/guides\/gdpr-briefing\/\",\"name\":\"GDPR and ePrivacy briefing for marketing professionals | Smart Insights\",\"isPartOf\":{\"@id\":\"https:\/\/www.smartinsights.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/gdpr-briefing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/gdpr-briefing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/10\/web-cover-v2.jpg\",\"datePublished\":\"2017-10-16T08:11:02+00:00\",\"dateModified\":\"2021-03-02T16:28:40+00:00\",\"description\":\"Better understand the context of GDPR and prioritize actions you need to take to prepare and implement your solution with our insightful guide.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/gdpr-briefing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.smartinsights.com\/guides\/gdpr-briefing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/gdpr-briefing\/#primaryimage\",\"url\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/10\/web-cover-v2.jpg\",\"contentUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/10\/web-cover-v2.jpg\",\"width\":595,\"height\":839},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/gdpr-briefing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.smartinsights.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Guides\",\"item\":\"https:\/\/www.smartinsights.com\/guides\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"GDPR and ePrivacy briefing for marketing professionals\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.smartinsights.com\/#website\",\"url\":\"https:\/\/www.smartinsights.com\/\",\"name\":\"Smart Insights\",\"description\":\"Digital Marketing &gt; 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