{"id":996,"count":6,"description":"

Assess your digital marketing maturity with Smart Insights<\/h4>\r\nIf you're looking to assess your business' digital marketing capability, I recommend first reviewing our six pillars of effective digital marketing<\/strong>, which allow you to structure your assessment<\/strong> across:\r\n
    \r\n \t
  1. \r\n
    Planning and governance<\/h5>\r\n<\/li>\r\n \t
  2. \r\n
    Goals and measurement<\/h5>\r\n<\/li>\r\n \t
  3. \r\n
    Media<\/h5>\r\n<\/li>\r\n \t
  4. \r\n
    Content<\/h5>\r\n<\/li>\r\n \t
  5. \r\n
    Experience<\/h5>\r\n<\/li>\r\n \t
  6. \r\n
    Conversational messaging<\/h5>\r\n<\/li>\r\n<\/ol>\r\nIf you are familiar with your company's current digital marketing performance across these areas, you can begin to identify areas of maturity\/immaturity across each pillar of your marketing strategy<\/strong>.\r\n\r\n\"\"<\/a>\r\n\r\nDepending on the size and scope of your organization, you may approach assessing digital marketing capability needing different tools<\/strong>, both in terms of internal auditing, and external benchmarking. You'll see our full list of recommendations below.\r\n

    Join Smart Insights as a Free Member for instant access to our:<\/h4>\r\n

    Interactive digital capability grader<\/a><\/h5>\r\nIn less than 5 minutes, you'll calculate your digital marketing capability grade. You can use this to compare your score to other Smart Insights Members, and to track your progress.\r\n
    Personalized learning plan<\/a><\/h5>\r\nIdentify free and paid resources to help you improve your marketing skills and put an action plan into place to skill up in the areas of digital marketing that matter the most for your growth.","link":"https:\/\/www.smartinsights.com\/tag\/digital-marketing-capability-assessment\/","name":"Digital Marketing Capability Assessment","slug":"digital-marketing-capability-assessment","taxonomy":"post_tag","meta":[],"yoast_head":"\nDigital Marketing Capability Assessment - Smart Insights<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/tag\/digital-marketing-capability-assessment\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Marketing Capability Assessment - Smart Insights\" \/>\n<meta property=\"og:description\" content=\"Assess your digital marketing maturity with Smart Insights If you’re looking to assess your business’ digital marketing capability, I recommend first reviewing our six pillars of effective digital marketing, which allow you to structure your assessment across: Planning and governance Goals and measurement Media Content Experience Conversational messaging If you are familiar with your company’s current digital marketing performance across these areas, you can begin to identify areas of maturity\/immaturity across each pillar of your marketing strategy. Depending on the size and scope of your organization, you may approach assessing digital marketing capability needing different tools, both in terms of internal auditing, and external benchmarking. You’ll see our full list of recommendations below. Join Smart Insights as a Free Member for instant access to our: Interactive digital capability grader In less than 5 minutes, you’ll calculate your digital marketing capability grade. You can use this to compare your score to other Smart Insights Members, and to track your progress. Personalized learning plan Identify free and paid resources to help you improve your marketing skills and put an action plan into place to skill up in the areas of digital marketing that matter the most for your growth.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartinsights.com\/tag\/digital-marketing-capability-assessment\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Insights\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/05\/2020-05-13_12-50-15-700x298.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@smartinsights\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"CollectionPage\",\"@id\":\"https:\/\/www.smartinsights.com\/tag\/digital-marketing-capability-assessment\/\",\"url\":\"https:\/\/www.smartinsights.com\/tag\/digital-marketing-capability-assessment\/\",\"name\":\"Digital Marketing Capability Assessment - Smart Insights\",\"isPartOf\":{\"@id\":\"https:\/\/www.smartinsights.com\/#website\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.smartinsights.com\/tag\/digital-marketing-capability-assessment\/#breadcrumb\"},\"inLanguage\":\"en-US\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.smartinsights.com\/tag\/digital-marketing-capability-assessment\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.smartinsights.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Digital Marketing Capability Assessment\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.smartinsights.com\/#website\",\"url\":\"https:\/\/www.smartinsights.com\/\",\"name\":\"Smart Insights\",\"description\":\"Digital Marketing > The Marketing Strategy Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.smartinsights.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Digital Marketing Capability Assessment - Smart Insights","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.smartinsights.com\/tag\/digital-marketing-capability-assessment\/","og_locale":"en_US","og_type":"article","og_title":"Digital Marketing Capability Assessment - Smart Insights","og_description":"Assess your digital marketing maturity with Smart Insights If you’re looking to assess your business’ digital marketing capability, I recommend first reviewing our six pillars of effective digital marketing, which allow you to structure your assessment across: Planning and governance Goals and measurement Media Content Experience Conversational messaging If you are familiar with your company’s current digital marketing performance across these areas, you can begin to identify areas of maturity\/immaturity across each pillar of your marketing strategy. Depending on the size and scope of your organization, you may approach assessing digital marketing capability needing different tools, both in terms of internal auditing, and external benchmarking. You’ll see our full list of recommendations below. Join Smart Insights as a Free Member for instant access to our: Interactive digital capability grader In less than 5 minutes, you’ll calculate your digital marketing capability grade. You can use this to compare your score to other Smart Insights Members, and to track your progress. Personalized learning plan Identify free and paid resources to help you improve your marketing skills and put an action plan into place to skill up in the areas of digital marketing that matter the most for your growth.","og_url":"https:\/\/www.smartinsights.com\/tag\/digital-marketing-capability-assessment\/","og_site_name":"Smart Insights","og_image":[{"url":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/05\/2020-05-13_12-50-15-700x298.png"}],"twitter_card":"summary_large_image","twitter_site":"@smartinsights","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"CollectionPage","@id":"https:\/\/www.smartinsights.com\/tag\/digital-marketing-capability-assessment\/","url":"https:\/\/www.smartinsights.com\/tag\/digital-marketing-capability-assessment\/","name":"Digital Marketing Capability Assessment - Smart Insights","isPartOf":{"@id":"https:\/\/www.smartinsights.com\/#website"},"breadcrumb":{"@id":"https:\/\/www.smartinsights.com\/tag\/digital-marketing-capability-assessment\/#breadcrumb"},"inLanguage":"en-US"},{"@type":"BreadcrumbList","@id":"https:\/\/www.smartinsights.com\/tag\/digital-marketing-capability-assessment\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.smartinsights.com\/"},{"@type":"ListItem","position":2,"name":"Digital Marketing Capability Assessment"}]},{"@type":"WebSite","@id":"https:\/\/www.smartinsights.com\/#website","url":"https:\/\/www.smartinsights.com\/","name":"Smart Insights","description":"Digital Marketing > The Marketing Strategy Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.smartinsights.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/tags\/996"}],"collection":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/tags"}],"about":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/taxonomies\/post_tag"}],"wp:post_type":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/posts?tags=996"},{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/sfwd-courses?tags=996"},{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/sfwd-lessons?tags=996"},{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/groups?tags=996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}