{"version":"1.0","provider_name":"Smart Insights","provider_url":"https:\/\/www.smartinsights.com","author_name":"Expert commentator","author_url":"https:\/\/www.smartinsights.com\/author\/guest-expert\/","title":"Using the AIDAR purchasing funnel model | Smart Insights","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"p2468PvOqO\"><a href=\"https:\/\/www.smartinsights.com\/customer-relationship-management\/social-crm\/aidar-model\/\">Using the AIDAR purchasing funnel model<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.smartinsights.com\/customer-relationship-management\/social-crm\/aidar-model\/embed\/#?secret=p2468PvOqO\" width=\"600\" height=\"338\" title=\"&#8220;Using the AIDAR purchasing funnel model&#8221; &#8212; Smart Insights\" data-secret=\"p2468PvOqO\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2013\/04\/Purchase_model_new_AIDA.png","thumbnail_width":536,"thumbnail_height":453,"description":"Using the AIDAR purchasing funnel model Reviewing the role of social media in CRM Most brands understand the concept of promotion using social media but few understand how to attribute value in."}