{"version":"1.0","provider_name":"Smart Insights","provider_url":"https:\/\/www.smartinsights.com","author_name":"Robert Jones","author_url":"https:\/\/www.smartinsights.com\/author\/57308620e30aa\/","title":"10 things you can user test on your B2B website | Smart Insights","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"4UAGI1jzRb\"><a href=\"https:\/\/www.smartinsights.com\/conversion-optimisation\/conversion-optimisation-strategy\/10-things-you-can-user-test-on-your-b2b-website\/\">10 things you can user test on your B2B website<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.smartinsights.com\/conversion-optimisation\/conversion-optimisation-strategy\/10-things-you-can-user-test-on-your-b2b-website\/embed\/#?secret=4UAGI1jzRb\" width=\"600\" height=\"338\" title=\"&#8220;10 things you can user test on your B2B website&#8221; &#8212; Smart Insights\" data-secret=\"4UAGI1jzRb\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2018\/04\/10-things-you-can-user-test-on-your-B2B-website.png","thumbnail_width":1024,"thumbnail_height":512,"description":"User testing is the process of testing elements of a website to improve conversion, sales and revenues. Being familiar with user testing is only half the battle, what do you test to make changes to improve the user experience for your customers?"}