{"version":"1.0","provider_name":"Smart Insights","provider_url":"https:\/\/www.smartinsights.com","author_name":"Expert commentator","author_url":"https:\/\/www.smartinsights.com\/author\/guest-expert\/","title":"The 4 data metrics your marketing team needs to track for better conversions","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"loFdfYpOH5\"><a href=\"https:\/\/www.smartinsights.com\/conversion-optimisation\/conversion-optimisation-strategy\/4-data-metrics-marketing-better-conversions\/\">The 4 data metrics your marketing team needs to track for better conversions<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.smartinsights.com\/conversion-optimisation\/conversion-optimisation-strategy\/4-data-metrics-marketing-better-conversions\/embed\/#?secret=loFdfYpOH5\" width=\"600\" height=\"338\" title=\"&#8220;The 4 data metrics your marketing team needs to track for better conversions&#8221; &#8212; Smart Insights\" data-secret=\"loFdfYpOH5\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2018\/04\/conversion-metrics.gif","thumbnail_width":640,"thumbnail_height":360,"description":"Converting leads into paying customers is the undying challenge for marketing teams and e-commerce companies year after year Every business wants to grow their revenue and reach, yet many still struggle to understand what the numbers actually mean and how to use them to boost sales."}